Eric Collet Email & Phone Number

Waterloo Belgium

For +10 years, I'm specialized in successful customer-driven strategies and tactics combining CRM to measure, analyse and improve individual customer relations and thus increase profit Internet to attract, maintain and grow profitable customers via innovative and result-driven projectsMarketing to translate business challenges in creative, measurable and.

Belgium

Multichannel strategic solution proposal. Integration of E-commerce business within an existing store network.

Belgium

Strategy definition of E-commerce within the existing TV & radio network. Solution proposal.

+ main focus on financial consumer credit, Visa Card Carrefour, loyalty payment cards & strategy+ product & marketing development of a new Carrefour product line from A to Z+ development of a waterproof internet strategy and convert in tactical processes for improvement+ strategic business development+ E-commerce project+ development of an Email - & CRM.

+ translate overall strategic business requirements into a clear CRM strategy+ develop a detailed customer segmentation based on customer database and product portfolio + deploy CRM business and data model according to the agreed segmentation+ turn product management into customer centric product management+ CRM campaign model 2008 levelling with marketing.

+ translate business objectives and strategy into an online B2B customer platform+ translate technical products into an accessible and customer-driven web platform+ coordination of the tactical realisation of internet/intranet/backoffice+ data model to measure success, serve account management, get clear view on business results

+ reposition and modernize the groups – and incentive department+ start-up and launch of a development project to promote Scandinavia in the Belux-market with SAS as a leisure airline. This project was a cooperation with Scandinavian partners and companies, supported by Belgian travel trade and press. From search of necessary funds, the closing of.