Colin Hoffman Email & Phone Number

Cleveland, Ohio

Cleveland, Ohio

Hudson, Ohio

• Created and launched SEO rich product copy & content for craft brands such as Cricut, Marvy Uchida, Darice, and Wilton to increase customer engagement and drive website sales.
• Thoroughly developed merchandise copy for inactive product pages with inventory for JoAnn website; inactive pages accounted for 47% of online sales since May 2017 as a result.
• Built relationships with merchandisers, buyers, and client vendors when developing copy to assure that final content is on brand with client and Jo-Ann’s website standards.
• Willingly took on additional projects and product launching responsibilities during team position vacancy to ensure smooth transition for Craft Merchandising Manager.

Cleveland/Akron, Ohio Area

• Responsible for Content curation and HTML coding projects from all Cleveland Clinic institutions and departments.
• Revitalized Cleveland Clinic sites’ internal and external link building, improving user engagement and Search Engine Optimization.
• Extensive experience with Sitecore CMS and SiteImprove Web Governance Suite.

Austin, Texas Area

• Assembled product research for over 4 million IT pro users within the Spiceworks community, leading to more educated purchasing decisions and creation of long-term Spiceworks users.
• Resolved vendor client product promotion and brand presence needs through personalized product page content and promotional product families, resulting in additional generated revenue.
• Applied and represented the Spiceworks brand and personality through daily communications with users and vendor clients of all backgrounds.

Cleveland/Akron, Ohio Area

• Reduced marketing expenditures through various researched advertising opportunities, including a paid search campaign and nontraditional window-front advertising.
• Successfully increased branding awareness, ticket sales, and event attendance through cultivating retail contact list and generating marketing leads for improved promotional support from local businesses.
• Created website media content for inductee artist biographies, event timelines, and Summer in the City Concert Series.

Cleveland, Ohio

• Increased Cleveland Area Board of Realtors memberships and customers through informative blogs detailing useful tools and features that provided an updated outlook of the real estate market in Northeast Ohio.
• Generated revenues through Affiliate Member leads for promotional exhibit booths at First Annual Northeast Ohio Real Estate Convention.

Cleveland/Akron, Ohio Area

• Led research project for new magazine mobile application to create new exclusive shopping experience for music fanatics.
• Compiled information/photos for revised web media kit to gain subscribers and to inform potential advertising clients.
• Distributed physical media kits to potential clients to provide confidence behind Alternative Press product.
• Utilized readers' survey data to design visuals for magazine's readers' survey book to present target reader information to potential partners/investors.

Bachelor'S Degree, Marketing

Activities and Societies: Sigma Phi EpsilonWeekend of Welcome Orientation Leader - Fall 2012 Philanthropy Chairman, Sigma Phi Epsilon.

Certificate, Audio Production And Engineering

Associate Of Arts