Director Of Digital Solutions, Technology
CurrentAs Director of Digital Services, Technology, I spearhead the division at Fathom that specializes in our accounts within the Technology Vertical. We generate ROI for our clients whether the initiatives are lead generation, branding or Ecommerce for both B2B and B2C organizations.In addition to account management, I also lead the team in demonstrating Fathom's industry expertise, training within the technology division, developing our marketing plan and conference schedule, managing accounts and assistance in prospecting and sales.Identifying the best strategic plans to align with our client's marketing aims is how we deliver results that matter. We work with our technology clients in all aspects of digital marketing including ROI, goal setting, marketing automation, conversion optimization, SEO, paid search, online video, strategic planning, online PR development, social media promotion and web development.Other responsibilities include prospecting, budget proposals, SOW development, project management and team building.
