Colin Fowler Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Round Rock, Texas, United States

Driving the business intelligence transformation of the North America Channel Sales organization. I engage with sales, operations, marketing and IT teams to bring both new solutions and enhancements to existing reporting suites into a large-scale Power BI reporting environment using technical expertise and effective project management.Partner directly with Sales leaders by providing reporting platform training to their teams, leading to improved adoption of our reporting and maintaining a feedback loop for future enhancements.By understanding business needs and priorities, I designed and delivered a comprehensive run the business dashboard that collates data from separate dashboards into a single view, allowing sales users to save dozens of hours each quarter for their accounts' quarterly business reviews.Consulted with data warehouse and Power BI development teams to implement solutions based on business requirements. This included adding new dimensions to a cube infrastructure, creating new metrics and developing mobile-friendly Power BI dashboards.

Round Rock, Texas, United States

Consulted with North America Medium Business Sales and Marketing stakeholders on business-critical projects and used targeted custom SQL reporting from complex and large data sets, converting them into actionable insights.Crafted user-friendly and insightful automated reporting for North America stakeholders to help drive the marketing funnel and enable sales motions. These reports helped the business achieve lead follow-up and pipeline targets and contributed directly to Sales revenue which substantially grew the North America Medium Business segment's buyer base.

Round Rock, Tx

Led reporting and analytics platform design for the global marketing organization, delivering powerful and insightful marketing performance reporting to the business. Created a sales enablement dashboard during the largest tech acquisition ever at the time, allowing both Dell and EMC sales teams to identify cross-selling opportunities in salesforce.com.Architected a CMO scorecard, pulling together data from disparate sources into a single platform that the CMO could use to monitor the business.Designed, implemented and automated the single-source-of-truth dashboard for the entire Dell Marketing organization, measuring SFDC Lead, Campaign and Opportunity performance, allowing Marketing users to have holistic insights into the entire B2B demand generation funnel.Site Administrator for the Marketing Tableau Server; responsible for onboarding marketing teams into the environment and upholding data security and governance guidelines around data sources, user groups and dashboard performance.Managed request intake queue, often using custom SQL queries to Dell's data warehouse in order to go above-and-beyond the stakeholders' request to provide unique insights to the Marketing organization.

Round Rock, Tx

Consulted with NA Marketing leadership team to incorporate data from multiple sources using SQL queries into the Tableau reporting infrastructure which identified key improvement opportunities, resulting in a 2x increase in ROI.Worked in a multiple-stakeholder environment with competing deadlines to triage and prioritize requests for reporting or dashboards, including regional and segments goals, aligning on global KPI measurements.

Round Rock, Tx

Marketing and Sales Operations for the Dell Global CRM Team as well as the Dell OEM Group. Focusing on Demand Generation and Marketing Campaign Effectiveness Reporting.

Austin, Texas Area

Geography based sales rep, helping customers meet their printing needs. I also worked in retail locations collaborating with customers on custom design work and also up-selling frequent purchasers to preferred account memberships. Team lead for Austin/San Antonio area, helping to drive sales contests and marketing initiatives. During my time there, I saw marked improvement in performance of the team in ranked contests across the company as well as helping our retail locations meet their revenue goals consistently.

Bachelor Of Arts (B.A.), History

Activities and Societies: Pi Kappa Alpha, UT Inline Hockey

Education record