Colin Wilkinson Email & Phone Number

California, United States

Boise, Idaho, US

Ridgefield Park, NJ, US

• Leader of Personalization products (PZN), a $360M annual e-commerce business within a Global Fortune 20 Brand
• Recruit and lead high performance, International team of 7+ Product Managers, Front End Developers and Analysts for 24-hour operations management, marketing, UX/UI and product roadmapping
• Omni-channel, real-time 1:1 personalization at scale. Predictive automations using both in-house and productized AI and ML integrated server-side across CDP, ESP, CMS, and proprietary ecomm platform
• Budgetary and contractual responsibilities across global resourcing and technology vendors
• Quantified incremental revenue forecasted quarterly, weekly, and now daily for continuous statistically significant lifts across multiple KPIs
• Delivered 50% YoY growth in year one while providing consumer and category insights

Costa Mesa, California, US

• DTC eCommerce for Vans, creating 1:1 consumer connectivity by leveraging emerging technologies for measurable lifts in engagement, conversion, AOV, and loyalty.
• Big data, ML, and AI made plain across departments, countries, and platforms to drive immediate performance while returning consumer insights.
• Scalable programs designed, developed and operationalized across Creative, Merchandising, Marketing, and Global Platform functions.
• Optimized matrixed KPIs for Executive teams, reducing overhead while quantifying brand goals and defining micro-conversions for top-line performance.
• Test + Learn culture democratized and embraced for agility developments in a dynamic market, leveraging both contracted and in-house resources to flex.
• Product management including discovery, evaluation, integration and vendor management phases for Personalization Engines, CDP, Product Recommendations, ESP, Testing Platforms, CMS and more.

Walnut Creek, CA, US

• YDesign Group is a leading online retailer of modern design for the home. Servicing both end-consumers and trade professionals within the luxury market, our four brands include YLighting, YLiving, YBath, and the.
• Responsible for hiring, managing, and developing a team of marketers, designers, and specialists servicing our multiple brands through multi-channel marketing efforts across digital, email, content, social, public.
• Budgetary and forecasting responsibilities using complex multi-channel attribution models for ROI analysis
• Strategic marketing and promotional planning across internal stakeholders and hundreds of international partner brands
• Vendor and contractor management including discovery, negotiations, and integration
• Promoted twice since employed, with a demonstrated and quantifiable track record of success across my areas of responsibility

Azusa, California, US

• Rain Bird is the leading manufacturer and provider of irrigation products and services since 1933 and across 130 countries.
• Head of the entrepreneurial Online Sales Division, with 7-figure P&L responsibility
• Managed internal and external marketers, programmers, and customer service agents
• Designed, developed and launched multiple enterprise-level B2B and B2C web stores
• Marketed new channels for rapid and measurable increases in traffic, conversion and AOV
• Vendor sourcing and management of e-commerce and site platform, ESP, as well as SEM, SEO, and PPC specialists and consultants

Tucson, Arizona, US

• Studio A is an award-winning design studio specializing in marketing, branding and communications services, entrepreneurially housed within the University of Arizona.
• Responsible for hiring, managing and art directing a rotating skeleton staff of 4–6
• Consistently increased revenue by 100% year-over-year
• Guest instructor/lecturer for senior capstone and typography courses
• Recipient of the VisCom Outstanding Staff Award, 2009

Tucson, AZ, US

Madden Media is a tourism destination marketing company offering print and Internet advertising, analytics, and optimization solutions.

Tucson, Arizona, US

Godat Design is a high-end branding and communications agency servicing a domestic and international client base.

Master Of Business Administration

Bachelor Of Fine Arts, Visual Communication