Colleen Madden Email & Phone Number

Atlanta, Ga, Us

Providence, Rhode Island, Us

Providence, Rhode Island, Us

Providence, Rhode Island, Us

Providence, Rhode Island, Us

• Ideate, curate, design and execute unique customer experiences to help bring brand personality to life and create an emotional connection with attendees to ultimately deepen relationships and grow our business• Generate creative ideas and improvements to existing plans to deliver memorable experiences for customers at various stages of their journeys• Manage relationships with internal and external partners including working closely with Marketing Mission Owners to understand business objectives to align event strategy to support goals• Research and recommend venues, experience structure, speakers and logistics for events across multiple business lines and customer segments • Coordinate event invitations and attendee coordination/registration • Responsible for all collateral support for events (collateral, social media, digital media, etc.) in coordination with Brand Advertising team, Mission Owners and In-House Creative Agency • Work with field teams to manage event implementation and coordination of logistics• Collaborate with team to manage expenses, budgets, vendor payments and contracts while looking for innovative solutions to improve processes• Maintain event calendar and team status documents• Establish key metrics across events • Monitor financial services + other industry competitive trends for events + experiential marketing• Research new opportunities to create memorable experiences, incorporating technology to bring our brand to life in different ways

Providence, Rhode Island, Us

The Consumer Banking Leadership Development Program is a 12-month long rotational program, including a combination of classes, self-study, on-the-job training, and four, 3-month long rotations within the Consumer Bank. Participants are exposed to senior executives from various divisions and are assigned a mentor. Upon successful completion of the program, graduates are placed in a full-time role in the Consumer Bank. Rotations included: Consumer Strategy, Product Marketing, Lending and Distribution.Consumer Strategy & Personalization• Managed the orchestration and logistics of the Hub+ event, where over 50 strategy leaders across the bank and external speakers came together to collaborate and innovate to solve for customer needs• Conducted two distinct analyses on current onboarding & post-click experience for customers, and provided insights and recommendations to senior team membersBrand, Product & Advertising: Product Marketing Strategy• Developed a creative brief for the Peak campaign, and collaborated with student lending and student checking to iterate + distill the brief into a concise, cohesive document for the creative team• Collaborated with marketing and PR to annualize Mintel research study • Conducted + presented long term research on marketing to millennials and the power of influencersLending: Point of Sale• Participated in a 10-week project with external agency in order to develop a comprehensive research plan and prototype for a point of sale consumer lending product• Evaluated point of sale competitors and conducted merchant analysis by assessing national and international marketsRetail: Distribution Customer Interaction Model• Compiled daily competitive dashboard on financial institution COVID-19 responses, including branch restrictions, branch closures, etc.• Developed materials and engagement activities for virtual training sessions for retail managers

Amherst, Massachusetts, Us

As a graduate program in Undergraduate Student Success Programs and Services, I work closely with the Director of Student Success to plan and implement department and campus-wide initiatives. Within my role, I advise the Alpha Lambda Delta National Honor Society, facilitate development workshops for undergraduate students, train advisors on Spire and the Student Success Collaborative platform, and assist in the implementation of large-scale events including an annual Majors Fair and various career fairs.

Amherst, Massachusetts, Us

Amherst, Massachusetts, Us

-Coordinate and execute the Student Alumni Networking Night for over 200 registered students and 25 alumni-Lead the Alumni Advisors committee-Promote and market the Alumni Advisors platform to RSOs across campus

Amherst, Massachusetts, Us

As a Resident Assistant (RA) in a first-year honors residence hall, I worked alongside my fellow RAs to supervise over 300 students through community building and enforcement of community standards. My responsibilities included: directing students to campus resources, responding to various incidents while on duty, facilitating educational and social programs, and managing administrative duties such as writing maintenance requests and incident statements, and making a monthly bulletin board.

Amherst, Massachusetts, Us

-Represent the student body at a variety of prestigious university events -Welcome guests, provide information, and answer questions about life at UMass

Amherst, Massachusetts, Us

As a New Student Orientation Leader, I welcomed over 5,000 new students to the University of Massachusetts Amherst. Throughout the summer, I provided academic, residential area, and student living information to new students through planning, organizing and facilitating group meetings, tours, and other activities. I helped prepare new students for a successful transition into the University by advising students on creating their class schedule and acquainting them with the physical layout of campus.

Amherst, Massachusetts, Us

-Supervised the operations of House Council-Plan and executed monthly events for over 250 residents-Developed meeting agendas and facilitates weekly House Council meetings-Acted as a spokesperson for Sycamore Hall to other campus organizations-Encouraged goal setting and group building among your team

Amherst, Ma, Us

-Greet patrons, distribute programs, and assist patrons in finding their seats

North Falmouth, Ma, Us

During my internship with TGC, I assisted with the club's member informational services in print, electronic, communications, and poster design in order to improve the overall club communication avenues. Additionally, I spent time with the controller on a weekly basis to participate in club financial administration, assisting with business filing, detailed accounts payable work, and outreach to vendors to clean up their data base information. Within golf operations, I participated in tournament planning and activities, as well as helping with merchandise inventory and event photography.

Completed and received certificates in TIPs Alcohol training & ServSafe Food Handler Training

Amherst, Ma, Us

Public Relations, Marketing, Management, Event Planning, Teamwork, Time Management

Braintree, Ma, Us

-Familiarized guests with menu and daily specials, accurately recorded food and drink orders, delivered multi-course meals, and tallied bills.

Quincy, Ma, Us

Master Of Science - Ms, Business & Analytics

Bachelor Of Arts - Ba, Communication And Media Studies

Education record