Colleen Baker Email & Phone Number

Houston, TX, US

San Antonio, Texas

• The Digital Media Specialist is responsible for Overland’s brand identity and engagement through digital and other external marketing channels, and for ensuring its consistency within all firm digital communications.
• Lead external communication strategy
• Lead external brand awareness and recognition efforts
• Create Overland's annual editorial calendar
• Implement the Social Media Strategy
• Serve as a collaborative partner across teams and functions, while partnering closely with Business Development

San Antonio, Texas

• The Creative Content Contractor is responsible for supporting Overland’s brand awareness efforts by capturing and sharing content for traditional and digital media, websites, blog posts, and other materials that.
• Work with the External Communications Coordinator (role) to concept and create content for publish across multiple platforms to drive engagement, sales, retention, leads, and positive brand relationships
• Generate engaging, unique, and compelling text, image, and video content for company social media channels, website, blog, digital ads, etc.
• Draft, schedule, and publish regular approved updates to company social media channels (Twitter, LinkedIn, Facebook, Instagram)
• Monitor company social channels and industry news/trends to provide performance insights and recommend content opportunities
• Promote events, conferences, and lectures before, during, and after events

San Antonio, Texas

Promoted from Houston market promotions coordinator to corporate Fusion network role within Univision. Moved from primarily working on Spanish language side of radio to focusing entirely on building Univision’s English-operating radio stations.- Managed high-profile local and national brand identities simultaneously, maintaining brand consistency..

Houston, Texas Area

Managed execution of promotional contracts on hundreds of sales contracts for 15+ account executives to ensure proper delivery; role increased to include web publishing, photography and on-site event management. - Selected as project manager and spearheaded large-scale Uforia Lounge project, live music venue that launched inside Univision Houston office.

Austin, Texas Area

Served as media spokesperson for company’s national initiatives ‘Honest Cities’ and ‘The Great Recycle’ tour of Texas. Trained, staffed and scheduled marketing teams in Houston, Austin and Dallas.

Austin, Texas Area

Represented radio stations MIX 94.7 FM, MAJIC 95.5 FM and TALK 1010 AM at all promotional events. Posted promotional and sales content to Facebook and Twitter accounts.

New Braunfels, Texas

Organized and contributed to marketing campaigns for various clients, such as Goodwill Industries and the Junior League of San Antonio. Proofread and edited press releases to distribute to radio, television and print news.

San Marcos, Texas

Developed and led large-scale marketing plans.- Planned My Radio Festival (MR Fest) 2011, fundraising $9K+ (highest budget since festival’s inception). - Interviewed, trained and scheduled staff of 50 student volunteers. - Event declared as ‘Official Day’ by the City of San Marcos, Texas. - Won award for Best College Radio Promotion. - Featured as Student.