Colleen Cullison Email & Phone Number

Tucson, Arizona, United States

Grand Rapids, Michigan, United States

* Wrote and edited with a team, a weekly blog staff newsletter averaging two articles a week for this charter school management company with 100 schools in nine states serving 60,000 students. These articles would then be placed as a blog on individual school’s websites.* Provided communication support to 45 schools’ administrative staff.* Supported schools in managing crisis communications on a variety of topics to school families.* Managed media relations by responding to media requests and writing media releases to publish school network stories.* Provided writing support to various departments for special projects.

Grand Rapids, Michigan, United States

* Wrote, edited and produced a monthly 10 – 12 page newsletter for 1,900 staff members of this psychiatric health facility with 198 acute care beds and 250 residential beds along with 19 outpatient clinics.* Managed intranet site for all divisions of this $150 million regional behavioral health care system.* Managed media relations by responding to media requests and writing media releases. * Wrote, edited and managed design of several publications including annual reports, patient handbook, program brochures and other materials as needed. * Cross-trained to support and manage website and social media posting.* Developed new exterior wayfinding signage, managed design and install of this $110,000 project.* Assigned liaison to the Pine Rest Foundation managing design and mailing of donor solicitation pieces, fundraising event invitations and program booklets.* Communicated details to staff about construction projects, assisted and supported several groundbreaking and open house events.* Executed 100th Anniversary activities including staff, donor and community celebrations, and produced many materials including a history booklet. * Executed strategic plan staff communication and materials.

Wyoming, Michigan, United States

* Implemented marketing campaigns for high profile service lines including TV and radio commercials and print ads with an annual expenditure of $450,000.* Managed $250,000 marketing campaign for move to new hospital.* Team member executing grand opening events and activities of new hospital such as six open houses with 30,000 community members attending, 30-minute TV special, closing event at former hospital, moving 90 patients in one day to new hospital, orientating employees to new hospital, developing grassroots kit for staff.* Supervised the re-design of hospital website.* Organized internal and external sign work for new $150 million hospital and other projects.* Supervised marketing specialist.

Tucson, Az

* Key management role in this $25 million hospital foundation.* Increased annual Children’s Miracle Network funds raised to all time high of $600,000.* Managed and produced annual 10-hour telethon.* Executed annual 4-day, 35-hour radiothon raising $200,000 on average.* Organized year-end annual appeals to donors averaging $100,000.* Project leader of annual gala for hospice services netting $200,000.* Key role in maintaining donors and prospecting potential new donors.

Grand Rapids, Michigan, United States

* Communicated mainly to internal audiences of this $1.2 billion organization serving a regional community of 1.5 million.* Wrote, edited and produced the employee newsletter for 8,500 employees. * Wrote, edited and produced a health system quarterly newsletter distributed to 12,000.* Coordinated United Way campaign for 11 years; raised $312,000 in last campaign* Executed several company-wide initiatives and special events.* Active team member in development and launch of new corporate identity, brand and graphic standards.* Project team member for launch of Helen DeVos Women and Children’s Hospital.* Supervised 20 communications college interns.