Colleen Earl Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Il, Us

• Generated over $45MM of marketing influenced revenue via monthly email incentive campaigns based on individual client behavior with the goal of increasing client’s use of Echo’s services• Created, executed, and managed over 27 classic email templates via Salesforce based on marketing collateral and product tutorials for Echo employees to use in conversations with current and prospective clients• Curated, managed, and executed content for Echo’s social media accounts resulting in increased following by 10%• Co-managed a Pardot Engagement Program that reduced the loss of active clients by 4% by reminding them of Echo’s value add at critical times of the individual client’s journey• Increased Echo.com’s overall organic web search traffic by adding keywords and SEO to all web pages• Co-managed a Google Ad search campaign with 800%+ ROI based on revenue earned vs spend• Managed inventory and billing for the Echo-Team online stores for employees and clients swag items

Chicago, Il, Us

• Developed monthly social and promotional content to keep consumers engaged and increase share of wallet• Created all promotional materials for 11 locations, inclusive of signage, emails, digital ads and social posts• Monitored campaign performance and monthly reporting for social, new customers, first time guests and tours• Co-managed development of a re-engagement campaign; delivering a 10% re-engagement rate of lapsed customers• Restructured and redesigned email campaigns, resulting in increased open rates and click-through rates• Responsible for evaluating local events for 11 locations, support event execution and analyze ROI for future events• Supports the VP of Marketing and Marketing Manager in various marketing tactics including the creation of an integrated marketing plan to delight, engage and retain existing customers and efficiently acquire new customers

Peterborough, New Hampshire, Us

• Headed up marketing efforts including monthly webinars, developing and managing collateral and creation of Google Site for resellers within the LotLinx Certified Consultant program while working closely with the CRO and SVP of Sales• Lead event coordinator for 5 key events, developed ROI projections for the sales team for sponsored events• Managed LotLinx Certified Consultant contracts with legal and finance from inception to execution• Administered monthly company webinars and contributed to marketing efforts for webinar presentations

Peterborough, New Hampshire, Us

• Developed strategic email marketing campaigns with the VP of Marketing highlighting product updates, webinar invitations and newsletters• Managed projects by creating detailed work plans, identifying and sequencing activities needed to successfully execute and complete projects• Event management for 4 key events inclusive of: logistics, production, scheduling, shipping, collateral coordination and premium ordering• Hired and managed a group of five interns, developed company training and created weekly work plans with completion timelines for direct reports

Peterborough, New Hampshire, Us

• Assisted with the marketing team’s daily operations, ensuring efficient workflow and providing input into the strategic marketing plan• Collaborated with CEO and Chairman/Co-Founder on marketing tactics• Authored weekly video blog posts and social posts for an audience of 3,250 across LinkedIn, Facebook and Twitter

Chicago, Illinois, Us

• Created a wide variety of content for SunTimes Network website for 11 regional areas in the United States including areas in Texas, New York, Massachusetts, Maryland, Vermont, Tennessee, Missouri and New Jersey.• Additional project goals were to increase web traffic and build awareness in new markets based off of the content developed.• Serve as community manager for the Facebook and Twitter accounts of 11 regional areas which includes content development and ongoing monitoring for an overall audience of more than approximately 5,000 followers.

Chicago, Il, Us

• Authored weekly blog posts for the EXACT Sports website which was distributed to the entire EXACT sports database.• Assisted with event execution for 3 fall events and sports camps which include baseball, basketball and soccer.• Developed an editorial calendar for EXACT Sports' Twitter and Facebook pages in order to increase engagement and increase the audience size.