Colleen Enis Email & Phone Number

Lead high-touch, multi-faceted marketing projects for the Children’s Health pediatric hospital system with an eye to strategic priorities and organization goals. Nimbly shift from assigned clients to special projects and back as fiscal opportunities for growth arise for internal stakeholders and leadership. Lead yearly marketing planning and execution of tactics across B2B and B2C paid and owned media channels.- Led a cross-departmental group through exploration and adoption of a new visual expression for the Children’s Health brand through months of planning meetings, feedback loops and user testing.- Brand Expert: As a steward and expert of the brand, advocate and work with assigned groups to ensure all internal and external marketing tactics are created in alignment with current brand standards.- Project Expert: Liaise between Marketing and external departments to provide strategic counsel on creative needs for system fundraising. Lead the strategy behind 100+ annual creative assets that support system fundraising goals.

Houston, Texas, United States

Oversee brand marketing for multiple initiatives across the system by working closely with creative, strategy, channel marketing, digital, communications and other internal stakeholders to identify strategic needs. Directly engage with target audiences through yearly planning and execution. Areas of Proven Performance:- Strategic Planning: Understand the needs and objectives of assigned internal stakeholders and meet regularly to identify project-specific go-to-market strategies. - Flexibility: Nimbly shift from assigned clients to special projects and back as fiscal opportunities for growth arise for internal stakeholders and leadership- Account management: As a steward and expert of the brand, advocate and work with assigned groups to ensure all internal and external marketing tactics are created and executed to align with current brand standards - Collaboration & Leadership: Act as a steward of the brand team while working with stakeholders and leaders from multiple departments within and outside the system. Dedicated to responsiveness, articulate communication and meeting established goals. - Cross-Departmental Strategy: Act as marketing liaison between department and Children’s Medical Center Foundation. Provide strategic marketing planning and work closely with creative team, communications team and marketing team at large to plan and execute yearly campaigns and system priorities

Dallas, Texas, United States

Partnered with administrative and physician leads of assigned service lines to create omni-channel marketing plans solving business needs and driving revenue to the organization. Led priority system clinical service lines including Pulmonology, General Surgery, Solid Organ Transplant and soft service lines including Child Life and Volunteer Services. Areas of Proven Performance:- Strategic Planning: Provided strategic direction and marketing knowledge to drive the creation and execution of yearly marketing plans to support service line and system initiatives. Created unique plans to support the needs of each clinical group. - Account Management: Met and exceeded deadlines, built relationships across the system and coordinated the execution and measurement of marketing campaigns- Creative direction: Worked closely with the creative services team to deliver strategic B2B and B2C marketing materials for all paid and owned marketing tactics including but not limited to digital, print, social & communications

Dallas/Fort Worth Area

Provide strategic leadership to cross-functional marketing teams responsible for social media influencer engagement and media outreach. As a direct interface to clients of varying business verticals, ensure the client is receiving high-impact PR deliverables aligned to their market, goals and budget.Areas of Proven Performance:• Social Media Influencer Program: Define and drive large-scale influencer programs, leveraging PR and social media expertise to make strategic decisions around the engagement of influencers across Instagram, Facebook, YouTube and other channels.• Media Outreach: Craft pitches and work with targeted local and national media targets to spread awareness surrounding key client initiatives• Account Development & Engagement: Engage high-level client-side stakeholders (Director to C-suite), to facilitate project management and communicate project status. • Culture & Leadership: Act as unofficial culture committee by instilling weekly agency events, including “Hang30” and providing monthly suggestions regarding group events; serve as a supervisor for interns to help shape agency experience and guide development within client accounts

Oklahoma City, Oklahoma Area

Provided all-encompassing leadership over cross-departmental marketing strategy for marquee clients, with primary commitment to driving unified marketing efforts for the Tobacco Settlement Endowment Trust (TSET) and one of its core brands (the Oklahoma Tobacco Helpline).Areas of Proven Performance:• Strategic Leadership: Served as the central voice of the client toward VI’s digital, social, media buying, video production and creative teams. Provided strategic direction to these teams on the end-to-end development and execution of marketing strategy in line with the client’s interests.• Timeline & Budget Management: Balanced timelines across a combination of one-off and evergreen campaigns throughout the calendar year, with responsibility over allocating and strategizing around resources necessary to deliver and on all campaign commitments.Highlights• TSET ‘Through with Chew’ Campaign: Coordinated strategic efforts around this annual, week-long event. Collectively defined the campaign’s messaging and targeted media to achieve a substantial 38% registration rate for Helpline services (well above the intended 13%), and a social media post reach of over 38K (with over 70K impressions and nearly 2K engagements).• ‘Deadlier than HIV’ Campaign for the Oklahoma State Department of Health: Planned and executed a vivid and high-impact campaign to encourage target audience to overcome their fears and pursue HIV testing and treatment. Directed creative teams to develop provocative omni-channel collateral which yielded a ~40% increase in website traffic.• Muskogee Opioid Social Campaign for the Oklahoma State Department of Health: Provided leadership as the Marketing Strategist over an omni-channel campaign to encourage the proper storage and disposal of painkillers. Led and directed all creative efforts to develop and launch compelling collateral oriented to all citizens of Muskogee.

Houston, Tx

Contributed to media relations and event planning activity for as many as 24+ client points of contact, particularly with two major clients with a global marketing footprint. Exercised strategic and creative strengths to secure highly visible media coverage for several PR events.Areas of Proven Performance:• Strategic Impact: Collaborated with internal and client-side teams to develop and drive PR plans, through facilitation of media planning, event planning, continuous communication, and quantitative reporting.• Crisis Communication: Partnered with senior-level client stakeholders to formulate responses to complex crises, in a manner upholding the integrity and position of the company without reputational risk.