Connecting communities with local news and information.

Responsible for driving multimedia advertising sales across all core digital and print products. Annual revenue is $6.4 million in core digital and print solutions. 2013 year over year increase on core print products was 105% and 110% on core digital. Organize and lead company sales initiatives to grow and drive revenue. Projects include: Best of Lawrence Magazine, KU Today Special Edition, Spring and Fall KU Basketball Magazines, Holiday Packages, Cookie Recipe Contest and Downtown Association Event Contest with Survey. In the last year, these projects have generated $229,000 with $50,000 in incremental revenue. Proven ability to interface with variety of advertisers from national and large local accounts to SMB’s. Negotiate and secure multimedia agreements which include print, banner advertising, contest sponsorships, email and social media. Manage, coach and train the multimedia sales team of two national and large local account executives, three territory multimedia account executives and three community account executives and two sales assistants.  Part of company initiative to launch digital products and services which included, automotive website, extended and retargeting campaign sales and social media services.

Construction and Real Estate - Services

Republic Media Real Estate Manager (Recruited from Tucson Newspapers)Responsible for driving sales results for the real estate vertical, which included sales staff and products. Managed and coached five account executives, two account managers and two sales assistants, generating over $5 million in revenue from real estate and homebuilder industry. Built a strong team of sales executives that focused on solutions based selling and exceptional customer service. Skilled in preparing custom multi-media proposals utilizing digital and print media solutions. Proven ability to interface with key customers to negotiate and secure custom advertising agreements.Developing and facilitating partnerships with industry business organizations, which include ARMLS and HBACA.

Tucson Newspapers Retail Territory Advertising Manager (Recruited from Kansas City Star)Responsible for managing a team of eleven members, which included one supervisor, eight account executives and two sales assistants. The territory team generated over $5 million from local retail revenue annually. Increased sales revenues through effective coaching of the Territory Sales Teams to achieve an average of 120% over goal for the last three months.Successfully organized and lead a company wide sales initiative that generated almost $700,000 in new and incremental revenue through sales blitzes and series of advertising seminars for customers.

Kansas City Star Targeted Products Manager Managed and generated sales for targeted products which included; TMC-wrap, solo mail and print & deliver inserts. The combined annual sales for these products were $5.8 million. Responsible for leading, training and mentoring the Target Products Team which included five account executives, two assistants and a project coordinator. The team generated $1.9 million in advertising revenue. In 2006, the team revenue increased 8% over the previous year.Star Magazine Manager and Marketing SpecialistManaged and drove sales for weekly newspaper magazine. Star Magazine generated over $1 million. Created new revenue streams of over $360,000 through special sections targeting the healthcare industry. Sold and managed vendor special sections. Process included sales, product pricing, creation of marketing materials, contacting vendors to final production to publication. Generated annual sales of $400,000.

Independent Marketing ConsultantMarketing consultant and sales representative to several business groups and non-profit organizations.

New Business Development Manager (Recruited from the Arizona Republic) Developed new revenue streams for Ashland Media’s portfolio of products; La Voz Hispanic Newspaper, TV y Más Hispanic Entertainment Guide, Mpact Advertising Direct Mail and Azmail Shared Mail. Managed and grew revenue by 15% for major account territory by developing strategic advertising campaigns and promotions.

Azcentral.com Advertising Specialist Managed and grew travel and casino advertising revenue by 12%. Developed new strategies for the Arizona Experience (travel) and the Casino sites which include online games, travel video and third-party reservation partners. Arizona Republic Marketing New Business Development Lead A core member of The Arizona Republic’s marketing team. Identified and developed new revenue opportunities through strategic partnerships, event marketing and integrated marketing solutions by utilizing The Arizona Republic’s multi-media products.Generated over $400,000 in new revenue from B2B business and associations through innovative programs and sponsorships.Arizona Business Gazette Advertising Manager Developed and managed a $1.4 million advertising revenue budget, which included special section revenue and expense budgets. Managed and trained six advertising executives, two artists and a special sections manager. Arizona Republic Major Account Sales Executive Managed territory that included the top eight local advertising agencies with 68 accounts and four national home improvement accounts. In 1995, increased territory revenue by 69% over the previous year and 44% over budget. Arizona Republic Key Account Sales Executive Developed and managed a variety of Key Accounts, which included home builders, appliance and furniture retailers. Increased advertising spending for each account by 25% to 50%. In 1993 to1994, increased annual revenue by 35% growth to almost $4 million.

Annual, local and national combined territory revenue was over $450,000. Top performing account executive 10 months out of 12. Sold and executed multi-city buys into other American City Business Journal properties and associated papers.