Colleen Parsons

Colleen Parsons Email and Phone Number

Senior Performance Marketing Leader | Growth Strategy | Multi-Channel Acquisition | SaaS & B2B/B2C Marketplace Expert @ StyleSeat
Colleen Parsons's Location
Detroit Metropolitan Area, United States, United States
Colleen Parsons's Contact Details

Colleen Parsons work email

Colleen Parsons personal email

n/a
About Colleen Parsons

Results-driven marketing leader with extensive experience driving multi-channel growth strategies and digital transformation across B2B, B2C, and marketplace businesses. Proven track record of building and leading high-performing teams, scaling marketing operations, and delivering exceptional ROI through data-driven decision making. Expert in developing comprehensive go-to-market strategies that align with business objectives and drive sustainable growth.

Colleen Parsons's Current Company Details
StyleSeat

Styleseat

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Senior Performance Marketing Leader | Growth Strategy | Multi-Channel Acquisition | SaaS & B2B/B2C Marketplace Expert
Colleen Parsons Work Experience Details
  • Styleseat
    Senior Performance Marketing Manager
    Styleseat 2023 - Present
    San Francisco, California, Us
    Collaborate with CEO & C-level executives to plan fiscal year strategies, objectives and quarterly OKRs related to growth acquisition and CAC to LTV ratios Partner with product teams on attribution tracking, full-funnel reporting & analytics dashboards to give company-wide visibility into all GTM effortsScaled demand generation efforts by 185% within 3 months and piloted new marketing channels based on data & trends; including restructure of SEM campaigns to allowing for profitable growth on both sides of the marketplace as well as launching affiliate, influencer & strategic partnershipsResponsible for P&L statements for performance marketing channels as well as benchmarking, forecasting & financial modeling
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  • Parsons Design + Build
    Project Manager
    Parsons Design + Build 2019 - Present
    Responsible for resource planning, including schedule, budget and man power to meet or exceed construction deadlines and budgetsDevelop measurements to determine the strategic plan is met during all phases of constructionMaintain and organize construction project files, building plans and permitsBuild and maintain relationships with vendors and clients
  • Icon International, Inc.
    Director Of Paid Search
    Icon International, Inc. 2021 - 2022
    Stamford, Ct, Us
    Served as an integral part of the leadership team, making recommendations on paid media strategy to drive revenue & exceed KPIs for clients and agencyCollaborated with channel owners to develop strategic cross-channel marketing plans and forecasts for prospective clientsServed as the SEM subject matter expert, platform partner and trend- spotter to bring first-to-market search & digital media opportunities that align with business objectivesLead, trained & mentored a team of paid media buyers & strategists to promote growth in professional development, tripling the size of the paid search departmentResponsible for P&L statements and increasing departmental revenue by $1.5MOversaw end-to-end development and execution of all paid search campaigns agency-wide, implementing Google’s best practices and new campaign typesProvided data-driven recommendations to scale acquisition efforts efficiently
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  • Beachbody
    Paid Search Manager
    Beachbody 2021 - 2021
    El Segundo, Ca, Us
    Developed and executed all paid search strategies for Beachbody, Openfit, Ladder & Shakeology, including keyword research, ad creation, landing page optimizations, and bid optimizations to maintain CPA, RoAS and LTV goalsBuilt & optimized Search, Shopping, Video, UAC, ASA & Display campaigns with monthly budgets over $4MMPerformed creative research and collaborated with creative teams to deliver high performing ads and landing pagesRestructured over 200 campaigns to adhere to best practices & drove a 120% increase in subscriptions with maintaining CAC goalsDeveloped strategies to increase visibility and drive customer acquisition, including the generation & execution of A/B testing roadmapManaged a group of creative agencies & contractors to help drive additional growth
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  • Methods & Metrics
    Paid Media Strategist
    Methods & Metrics 2020 - 2020
    Built, optimized, analyzed and reported on paid media campaigns for 10-15 luxury ecommerce brands with monthly budgets over $100,000Facilitated campaign implementation, including asset creation, data collection and trackingAdvised digital strategies, rationales, plans and specs to clientsProvided strategic direction and identify trends in all new media opportunities to clientsDeveloped strategic media plans with budgets, forecasts and actualizations showcasingseasonality trendsTrained and mentored new employees to ensure SEM best practices were being implemented
  • Lett Direct, Inc.
    Paid Search Manager
    Lett Direct, Inc. 2017 - 2020
    Williamsburg, Mi, Us
    Built and optimized PPC campaigns for e-commerce businesses with budgets up to $30,000/monthPerformed keyword research, ad copy testing, and managed bid strategies for various PPC campaigns leading to a 450% increase in ROASProvided recommendations & optimizations to clients to ensure KPIs were exceeded monthlyBuilt and optimized paid social campaigns, specifically Facebook and Instagram ads for e-commerce businessesManaged Amazon Ads for client’s ebooks
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  • Independent Contractor
    Brand Ambassador/ Event Specialist
    Independent Contractor 2011 - 2019
    Responsible for representing and marketing various brands such as Uber, smart car, Lowe's and Leinenkugel at numerous events with over 3,000 attendants. Accountable for increasing brand awareness and product sales by 175% through the engagement and interaction with the general public and the distribution of promotional merchandise.
  • Alliance Franchise Brands
    Digital Marketing Specialist
    Alliance Franchise Brands 2017 - 2018
    Plymouth, Michigan, Us
    Built and optimized PPC campaigns for franchise members, including ad copy testing and keyword miningPerformed monthly keyword research to expand on existing campaignsMonitored the effectiveness of franchise members' SEO campaign and made monthly recommendations and optimizations to increase website performanceOptimized blog posts, performed blog topic research and created new website content based on keyword researchDeveloped SEM and SEO proposals to help gain new contractsHelped grow brand awareness by 400% through remarketing ads on the Google Display Network
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  • High Level Marketing, Llc
    Account Executive
    High Level Marketing, Llc 2016 - 2017
    West Bloomfield, Michigan, Us
    Built long-term client relationships by identifying and discussing SEO/SEM needs and performanceMonitored the effectiveness of over 200 clients' SEO campaigns and made recommendations on how to increase website performanceReported client goals and conversations in SalesForce & communicated these goals internally with other departmentsStayed up to date on current SEO and PPC tactics and strategies to ensure client success
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  • Pollard Banknote
    Sales And Marketing Account Coordinator
    Pollard Banknote 2014 - 2016
    Winnipeg, Mb, Ca
    Provided strategic planning for primary accounts managed, including the Michigan Lottery and international clients, which increased sales and market share by 45%.Managed the design, execution and analysis of qualitative and quantitative market research projects to develop actionable insights about new game concepts and player purchase behaviors.Developed and implemented marketing strategies, which lead Michigan lottery to a record-breaking $1 billion in Instant Ticket sales
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  • Ewi Worldwide
    Administrative Assistant
    Ewi Worldwide 2013 - 2014
    Dearborn, Mi, Us
    Created purchase orders for freight, travel and marketing invoices using Infor VISUALProvided account support by editing design documents and presentations used for trade showsAssisted the accounting/purchasing department with indexing and closing jobsManaged front office operations such as answering telephone calls, greeting guests and allocating mail
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  • J. Phillips
    Manager In Training
    J. Phillips Jun 2011 - Aug 2011
    Assisted in customers’ purchase decisions and exceeded weekly sales goals by $1,000 a weekMerchandised store, created seasonal window displays and distributed marketing materials, increasing customer base by 20%Trained in all aspects of management for a boutique environment including schedule building, sales forecasting, inventory management, risk reduction and markdown schedulesPlanned and hosted special promotional events such as a scarf clinic, fashion show and trunk show
  • Aeffe S.P.A.
    Showroom Sales Intern
    Aeffe S.P.A. May 2010 - Aug 2010
    San Giovanni Marignano, Italia, It
    Assisted in dressing models and modeling shoes for department store buyersParticipated in sales meetings with store buyers and prospected new clients through cold calling that led to 40% more clients.Created look books, picture packets and press documents for current collection and merchandised the showroom daily
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  • Michigan State University
    Teaching Assistant For Introduction To Retailing
    Michigan State University Jan 2010 - May 2010
    East Lansing, Mi, Us
    Assisted in overseeing a class of 200+ retailing studentsResponsible for grading papers and giving feedback on projects
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Colleen Parsons Skills

Marketing Customer Service Advertising Marketing Strategy Sales Retail Event Planning Leadership Social Media Management Customer Engagement Time Management Merchandising Facebook Inventory Management Powerpoint Social Networking Appointment Scheduling Organizational Effectiveness Inventory Analysis Social Media Marketing Public Relations Microsoft Excel Brand Awareness Market Research Strategic Planning Google Adwords Seo Training Marketing Communications Teamwork Account Management Marketing Research Marketing Management Bing Ads Sql Analytics Google Analytics Salesforce.com Pay Per Click Search Engine Optimization

Colleen Parsons Education Details

  • Michigan State University - Eli Broad College Of Business
    Michigan State University - Eli Broad College Of Business
    Marketing Research
  • Michigan State University
    Michigan State University
    Marketing
  • Michigan State University
    Michigan State University
    Retailing

Frequently Asked Questions about Colleen Parsons

What company does Colleen Parsons work for?

Colleen Parsons works for Styleseat

What is Colleen Parsons's role at the current company?

Colleen Parsons's current role is Senior Performance Marketing Leader | Growth Strategy | Multi-Channel Acquisition | SaaS & B2B/B2C Marketplace Expert.

What is Colleen Parsons's email address?

Colleen Parsons's email address is cp****@****nal.com

What schools did Colleen Parsons attend?

Colleen Parsons attended Michigan State University - Eli Broad College Of Business, Michigan State University, Michigan State University.

What skills is Colleen Parsons known for?

Colleen Parsons has skills like Marketing, Customer Service, Advertising, Marketing Strategy, Sales, Retail, Event Planning, Leadership, Social Media, Management, Customer Engagement, Time Management.

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