Colleen Pence Email & Phone Number

San Antonio, Texas, United States

San Antonio, Texas, United States

Mentoring businesses, both large and small, through the sometimes confusing, often overwhelming world of social media. While teaching companies the benefits and nuances of social media and how to harness it, we work together to tailor a strategic social media plans that fits the needs of their specific business.

San Antonio, Texas, United States

• As the communications and social media manager for Footbridge Foundation, I created videos, photos, graphics and written content to promote the animals available for adoption and to raise funds for the organization.
• Created and wrote a monthly e-newsletter for adopters/fosters/donors (average open rate of 33% and average click-through rate of 3.9%)
• Wrote all social media content for Facebook, Instagram, LinkedIn, and TikTok
• Helped raise more than $70,000 over two-and-a-half years through social media content posts, campaigns, and fundraisers
• Increased Facebook followers by 145% and Instagram followers by 212%

• Collaborated with clients to mine story ideas and angles for social media
• Wrote social media posts and managed social media accounts for clients, including Pre-K 4 SA and Cameron-Brooks, in a variety of industries including education, restaurants, corporate recruiting, and energy
• Wrote client responses to reviews on Tripadvisor, Yelp, and Google Reviews
• Proofread and edited proposals, presentations, and video/audio scripts
• Created and executed social media strategies to increase followers and engagement

San Antonio, Texas

• Created a hyperlocal website for parents garnering 50,000 unique visitors per month
• Researched, conducted interviews, and wrote all articles (five to 10 per month)
• Wrote strategic, customized content for national and local brands, including The Dr Pepper Snapple Group; Walmart; The San Antonio Zoo; Plano, Texas Convention and Visitors Bureau; SeaWorld; USA Swimming; and others
• Sold this website to Jara Publishing in 2018 (all original content is still hosted on the renamed site: https://sanantoniothingstodo.com)

San Antonio, Texas, United States

Liaison between clients and the creative teamProject managementProposal writing and presentation creationBudget managementBilling

Create and execute annual marketing and public relations planCreate and manage marketing and advertising budgetsCreate and maintain relationships with reporters and industry magazine publishersCoordinate annual international conference for 200+ companiesWrite and edit articles and case studies

Create and execute annual marketing plan with marketing directorManage marketing budgetWrite and edit program articles and insertsCreate and write direct mail campaignsTake on additional projects as assigned (including writing, directing, and editing a five-part documentary series about the history of the San Antonio Symphony for KLRN, the local PBS station)