Colleen Weiss-Ramirez Email & Phone Number

Responsible for driving and supporting web channel strategy programs and processes, with focus on quality of outcomes and superior service. Serves as the primary advisor to the organization’s senior management on matters related to web channel strategy. Monitors and oversees compliance of customer service, stakeholder relations, workforce and financial goals and objectives as developed by the Board of Directors and senior executive management. Direct leadership accountability for all aspects of the organization’s web channel strategy marketing initiatives including strategy, growth and key performance indicators. Accountable for overall knowledge and understanding of organizational strategies priorities and key initiatives to ensure website strategies are aligned. Responsible for developing and providing ongoing system-wide leadership for digital/website strategy including the ‘digital first’ and ‘mobile first’ approaches. Is a trusted as a subject matter expert to organizational leadership.

Leads the development of brand strategy and strategic marketing for all facets of Banner Health to position and reinforce the organization as a leader in health care through website properties. Collaborates with senior leadership to ensure that all marketing initiatives support strategic priorities of the organization. Oversees development and execution of website marketing strategies and plans including needs assessments, consumer research, agency/media partner collaboration and creative and advertising campaign development. Expert knowledge provided on the most viable marketing tactics to meet stated objectives including digital marketing strategies, website optimization and content strategies. Utilizes marketing expertise to develop strategies and recommendations that result in the greatest measurable return on investment. Ensures the organization brand is applied consistently across all digital mediums.

High level strategic contributor and product owner with expertise in consumer facing digital properties. Accountable for formulating system scope and objectives relative to Banner Health’s websites. Provides leadership for organizational teams guiding the design, implementation, maintenance and strategy of website specifications and processes. Acts both independently and as a team leader to provide knowledge, guidance, research and fact finding expertise to define, develop and modify specifications and processes of digital communication platforms. Responsible for: establishing system documentation standards and quality assurance methodologies for systems and applications. Manages the day-to-day operations and performance management of the online properties – ensuring measurable results – while partnering with organizational leaders, department leaders and Web editors to determine the appropriate allocation of online 'real-estate' for the both the respective interests and objectives of the organization and needs of the user.

Responsible for: planning, building, maintaining and protecting the value of the organizations online properties – specifically the public facing websites. Applied creative and technical knowledge of the Web, online technologies and user experience to advance the operational and business initiatives of the organization. Managed the day-to-day operations and performance of the online properties – ensuring measurable results – while partnering with leaders and Web editors to determine the appropriate distribution of online content for the both the respective interests and objectives of the organization and needs of the user. Manages relationships with other departments, customers, vendors and interested parties that are affected by online strategy and presences. Demonstrates a strong customer focus and outstanding communications skills including the ability to successfully facilitate interactions between interested parties.

Coordinated and implemented integrated communications plans that support strategic facility initiatives. Represented the Public Relations department at key meetings with physicians, administrators and community leaders. Established and maintained positive working relationships with media representatives by responding to inquiries and by developing and pitching positive print, broadcast and internet stories – serve as medical center spokesperson when needed. Coordinated and promoted internal and external communication programs, special events, speaking engagements and education activities. Prepared and coordinated production of internal and external communication vehicles, which includes research, writing, photography, editing, distribution planning and design and layout. Provided public relations support to internal customers for facility and system-wide initiatives, department projects, fundraising and other special requests. Assisted Public Relations Director in planning department’s short term and long term public relations goals, including promotion and budget planning.

Essential functions included program development, implementation, evaluation of health promotion programs including; large scale community events, health screenings, vaccinations, health risk assessments, education and classes, intervention programs and outreach programs. Effectively served as spokesperson of hospital services to public, creating appropriate referrals and cross-selling opportunities. Developed and maintained community networks. Participated and represented health promotion as it relates to other Banner Health service lines – including the HeartScore program.

Masters In Business Administration, Marketing

B.S., Human Nutrition And Food Science