Collette Litzinger Email & Phone Number

Minneapolis, MN, US

Greater Minneapolis-St. Paul Area

• Spearhead employer brand initiatives to manage Jamf’s reputation as an employer and position company as a top-of-mind career choice.
• Developed a comprehensive brand foundation and positioning strategy, showcasing the authentic employee experience in the global market.
• Created brand activation strategies, candidate personas, and messaging frameworks balancing global consistency with local relevance.
• Produced compelling content and visual storytelling to effectively communicate the Jamf employer brand.
• Led global go-to-market strategies, leveraging digital campaigns, social media, and website to attract and retain top talent - increasing website traffic by 40% and Instagram followers by 30% in first year.
• Analyzed key metrics and market trends to evaluate campaign performance, providing strategic insights to enhance recruiting efforts in a competitive environment.

Greater Minneapolis-St. Paul Area

• Directed marketing, brand, and content strategies that create emotional connections between people and brands.
• Developed strategic brand platforms aligned with company values, conducting brand audits and market research to define brand messaging, positioning, and architecture.
• Created compelling content to inspire action, providing creative briefs to guide written and visual brand language.
• Executed go-to-market strategies, including audience personas, journey mapping, and marketing plans that resolved key branding challenges.
• Led client relationships, providing insights into product positioning, market share, and industry trends, utilizing both digital and traditional media for brand engagement.Consumer Clients: Grain Millers, Nexcom Navy.

Greater Minneapolis-St. Paul Area

• Led the development of brand and marketing strategies to increase enrollment and awareness for Hamline University’s undergraduate programs.
• Supervised a creative team, producing marketing content to support university-wide initiatives.
• Elevated the university’s brand, establishing a masterbrand strategy and consistent brand guidelines.
• Created and implemented marketing plans utilizing digital, OOH, print, social media, and radio to improve awareness and perception.
• Drove undergraduate recruitment by crafting strategies that attracted high-achieving students.
• Utilized data analytics and market research to guide decision-making, set benchmarks, and measure ROI.

• Oversaw the marketing and brand strategy for Student Affairs, collaborating with University Relations.
• Led a team of marketing professionals to deliver creative campaigns that increased brand awareness, drove traffic, and boosted customer loyalty.
• Generated an 86% awareness rate through successful rebranding efforts.
• Managed public relations, sponsorships, and marketing strategies for campus-wide events including Spring Jam and Homecoming.
• Conducted market research and analysis to inform data-driven marketing strategies and improve campaign effectiveness.

• Managed product lines and direct mail catalogs for wedding invitations and accessories.
• Spearheaded product development and market analysis, driving new product lines and promotional activities.
• Increased sales revenue through targeted advertising, trade shows, and promotional campaigns, growing annual revenue from $1.6 million to $4.1 million.
• Directed the design, layout, and production of multiple direct mail wedding catalogs, increasing sales from $3 million to $5 million annually through creative improvements and new product selections.

Evaluation Studies And Strategic Communication

Currently seeking Master of Liberal Studies

B.S., Marketing And Business Management