Collin Brooks Email & Phone Number

San Francisco, CA, US

Raleigh, North Carolina, United States

• Successfully brought the organization to a sale of over 100 million dollars, accomplishing my department's overarching goal.
• Launched a sales-oriented trade show unit to foster lead generation, achieving a 3-year ROI of 260%.
• Led the development of marketing strategies for 4 subsidiary brands, aligning them with the core brand's objectives and enhancing market presence while maintaining budget oversight.
• Responsible for integrating marketing throughout 3 acquisitions; overseeing post-acquisition initiatives such as the creation of a go-to-market strategy, website overhauls, and sales support.

• Managed a team of 2 full-time direct reports, various cross-functional employees, and 15 dedicated contractors to fuel content creation, internal marketing, and strategic marketing outputs.
• Oversaw omnichannel content marketing and targeted marketing campaign efforts, ensuring timeliness, and quality, while adhering to budgetary constraints.
• Orchestrated participation in 20+ annual trade shows, boosting brand visibility and increasing marketing-generated sales deals by 343% over one year.
• Secured budgetary changes to align with future KPIs and product management objectives, enhancing strategic planning capabilities.
• Launched an ongoing customer journey life cycle marketing campaign, fueling demand generation and customer engagement by aligning efforts with customer needs.

Raleigh-Durham-Chapel Hill Area

• Supported a rebranding effort by curating branded material and facilitating company-wide adoption.
• Coordinated with video producers and editorial writers to create omnichannel marketing content, utilizing communication skills to relay capabilities and limitations to internal clients.
• Spearheaded the creation of 3 WordPress websites to support business objectives.

• Implemented adoption of a CRM (HubSpot), fostering long-term insight marketing automation.
• Formulated a constant flow of social media images, enhancing the brand's overall image.

417 Foster St Unit 3, Durham, NC 27701

• Developed and managed social media pages for Heal Tree in order to help improve their brand’s image and engagement.
• Assisted in the creation and development of branded images and inbound marketing material for the company website.

223 Crossroads Blvd, Cary, NC 27518

• Responsible for giving customers pool water analyses, providing customers step-by-step instruction on how to treat their pool water, and selling pool chemicals to customers.

Boone, NC

Played a pivotal role in rebranding effort, spearheading logo redesign and driving brand coherence from physical to virtual touchpoints.

Raleigh, NC

• Maintained pool water chemical levels in compliance with national health and safety regulations.
• Operated pool machinery to promote cleanliness and a positive appearance of the pool.

Raleigh, NC

• Oversaw patrons in the pool and pool deck to ensure an immediate response in case of an incident.