Director Of B-B Marketing/ Marketing Manager
Marketed first Internet live ticketing website. Developed look and feel, worked closely with engineering on features and platforms to fit software capability to market demand. Managed marketing in five offices (Syracuse, Amsterdam, London, Berlin, Sydney) through regionally targeted marketing and PR to meet sales goals profitably and to maintain industry leadershipConceptualized, developed with engineering, and launched new software products into new price pointsGenerated sales leads through web marketing, targeted mailers, ads, tradeshows and telemarketingPromoted supplemental sales through client faxes, emails and mailersDeveloped sales collateral, literature, case studies, training materials, proposals Created and published quarterly international client newsletters Developed strategies and themes for new products and tradeshowsEstablished and maintained key clients and industry relations Related Habitat for Humanity, NY Madison County Affiliate – Developed a social network site (Ning.com) and responsible for weekly volunteer newsletter, press relations, board member recruitment.CNY Lyme Support, Chittenango NY – Cofounded CNYLS in 2011; responsible for monthly newsletter, press relations and speaker programming for monthly meetings.