Collin Shepherd Email & Phone Number

Phoenix, Arizona And Denver, Colorado

• Champion event management strategies and execution leading to a 160% profit increase from Y1 to Y2 through contract negotiation, sponsorships, stakeholder management, and partnership development• Establish a high-end event design firm and was recently recognized “Best Event Design and Decorations” in Arizona Foothills Magazine “Best of Our Valley 2018”• Forecast and manage event budgets of $80K+, and implement sales strategies to ensure smooth and efficient production of large-scale events including fundraisers, weddings, conferences, and corporate parties• Organize and manage event schedules including hiring, training, and managing 20+ event staff, designers, caterers, florists, and keynote presenters• Cultivate and maintain positive long-term relationships with key businesses and clients leading to growth opportunities, event efficiencies, and the launch of additional event services• Design and produce engaging marketing collateral across all channels including web design, brochures, catalogs, promotional videos, fliers, and email campaigns

Phoenix, Arizona Area

• Direct all recruitment events, and serve as primary undergraduate recruitment officer and territory manager resulting in a total enrollment growth of 491% from 24 students to 142 students within 4 semesters• Create and manage marketing strategy, branding, and communication plans for undergraduate programs, and collaborate with ASU’s Enrollment Services Communication team to ensure synergy• Design, direct, and implement production of original marketing collateral targeted at varied audiences and stakeholders including alumni, faculty, prospective students, and families• Supervise and train graduate assistants and student ambassadors• Initiate and develop long-term university partnerships and collaboratively work with Vice President of Enrollment Services, Vice Provost, and CEO of Thunderbird to achieve partnership goals and objectives

Phoenix, Arizona Area

• Directed all recruitment events, and served as primary undergraduate recruitment officer • Accurately developed and monitored statistical reports to produce efficient recruitment strategies, yield management, forecasting, and operational activities• Created and implemented new marketing strategies to generate brand awareness, identify growth opportunities, and increase social media engagement• Provided leadership in the development and growth of undergraduate programs including the launch of a new undergraduate degree

Phoenix, Arizona Area

• Captured qualitative marketing intelligence which resulted in a comprehensive report of recommendations including marketing strategy, brand architecture, product analysis, and retail strategies • Led and collaborated with global consulting team to strategically analyze client’s needs and formulated actionable solutions for the development and launch of new products

Thunderbird School Of Global Management

• Conceptualized a clear marketing communication strategy to identify target audience, drive traffic to the website, and recruit talent writers, which resulted in generating brand awareness• Collaborated with a global consulting team to develop an integrated marketing campaign and developed a six-month strategy using a variety of social media platforms and communication methods including SEO service, travel blog association membership, endorsement tactics, and partnerships

Lincoln, Nebraska

• Conducted formal and informal market research, and data analyses to identify how and where Nebraska food products travel internationally to consumers and the impact those products have in each country• Collaborated with Cargill marketing and branding teams to collect and analyze data to develop and design new featured interactive exhibit at Raising Nebraska and the Nebraska State FairNebraska State Fair

Thunderbird School Of Global Management

• Conceptualized and successfully executed a Cirque-themed gala for Thunderbird School of Global Management and exceeded projected ticket sales by 40% through strategic advertising• Effectively managed a $32K budget, and produced a sold-out event that generated revenue for the Thunderbird Student Government• Coordinated operations and detailed logistics for successful and seamless execution including transportation, performances, dinner, and open bar for 400 students, faculty, and staff

United States, Mexico, Denmark, Italy, Germany

Responsible for the set up of multi-country tour stops for a cast of 100 international students including host families, community service projects, and international performances while representing the organization in the community with sponsors, business men and women, media, civic leaders, host families, prospective students, and alumni.• Executed 288 events in 5 countries to promote 14 international performances leading to a 78% sell-out rate and $210K raised for beneficiaries through ticket revenue• Led global teams to plan 12 complex international city visits in 5 countries for 100 participants which included event logistics, sponsor relations, marketing and promotions, and operations• Developed event strategies to secure donations and sponsorships for housing, transportation, meals, and cultural activities resulting in $34K saved with in-kind donations• Collaborated with stakeholders, high profile sponsors, influential community members, and families to actively engage and impact communities leading to 175,000+ directly impacted in 5 countries

Tanzania

Responsible for collecting data for the National 4-H Council to ensure the success of the Tanzania 4-H organization and helping the Council gain a better understanding of the daily operations of the Tanzania 4-H program. • Creatively designed new marketing collateral for publication and distribution resulting in an increase of 4-H participation throughout Tanzania• Researched and analyzed data including success stories of 4-H participants leading to the discovery of new educational opportunities and growth development

Master’S Degree, Global Affairs And Management

Activities and Societies: Student Activities Chair of Thunderbird Student Government, Special Events and Integration Leader of Campus.

Bachelor Of Science (B.S.), Communication Studies And Philosophy

Activities and Societies: President of Senior Class Council, President of Alpha Mu Gamma National Modern Language Honorary, Vice President.

Education record