Collin Trudan Email & Phone Number

Nashville, Tennessee, United States

• Senior contact for key clients responsible for developing strong client relationships and leading the day-to-day work of site testing and analytics project teams.• Oversee the design, development, and analysis of A/B/n, multivariate, and personalization activities.• Assist senior leadership in identifying and pursuing incremental growth opportunities.• Work with individual contributors within the EXO practice to help them improve their subject matter expertise, client management skills, and general professional development.• Provide thought leadership by authoring blogs and case studies, presenting on company-wide meetings and webinars, and conducting training.

Nashville, Tennessee, United States

• Achieved a 17x ROI for an Ecommerce client’s website testing program after one year.• Built strong client relationships and led the day-to-day work of a cross-functional website optimization & analytics team which resulted in 66% year-over-year account growth.• Regularly mentored junior consultants to grow their communication, critical thinking, and analysis skills resulting in internal grow opportunities.• Partnered with the the digital experience platform Optimizely to increase adoption of the GA4 Audience Targeting integration through beta testing, hosting a joint-webinar, and co-authoring a blog summarizing the value and how it works.

Nashville, Tennessee, United States

• Led a cross-functional site optimization product team and increased velocity from 0 to 3-5 tests launched per week resulting in 7-figure annualized incremental revenue gains.• Managed the end-to-end experimentation process including ideation, hypothesis creation, opportunity sizing, test design, KPI selection, test execution, reporting, analyzing results, and making recommendations.• Executed A/B tests, multivariate experiments, and personalization activities across high-traffic pages to increase revenue and drive fundamental improvements to the website.• Hands on analytics, dashboarding, competitor research, statistics, design thinking, and agile methods.

Nashville, Tennessee, United States

• Launched the company’s first location-based personalization campaign on the homepage which doubled Average Revenue Per User, and is now a key part of the live-event marketing strategy.• Achieved a +200% lift in the Ramsey+ trial CVR from 3% to 9% by continuously testing the landing page creative and messaging over the course of several months.• Led the marketing efforts for #1 national bestselling author and financial expert Anthony ONeal, growing his cumulative following +360% from 201k to 926k across all channels.

Greater Nashville Area, Tn

• Partnered with Spotify on a strategic awareness campaign for the 25th Anniversary of Toby Keith’s #1 song “Should’ve Been A Cowboy” which introduced a new audience to the catalog, and increased on-demand streams by +77%.• Increased SoundExchange Rights Owner royalties by +269% after discovering outdated repertoire and metadata records for a major recording artist and independently owned record label.• Collaborated with UMe to grow Glen Campbell’s monthly listeners on Spotify by +383% from 2015 – 2017 through strategic playlisting, positioning, and utilizing the latest on-platform marketing tools.• Increased email open rates by 88% and click-through rates by 331% for Mac McAnally’s email database through proper audience segmentation and split testing.• Ran TKO's most successful advertising campaign for Ned LeDoux by reducing the CPL by 75%, adding 20k new fans to the list.• Planned and executed marketing campaigns using social media, email, and streaming services to drive awareness and sales for concert tickets, merchandise, and music products.• Analyzed Artist income streams to ensure proper accounting and routinely prepared reports for executives and clients.

Nashville, Tennessee, United States

Nashville, Tennessee, United States