Daniel Crane

Daniel Crane Email and Phone Number

Vice President, Analytics Implementations at Merkle | Cardinal Path @ Merkle | Cardinal Path
vancouver, british columbia, canada
Daniel Crane's Location
Chicago, Illinois, United States, United States
Daniel Crane's Contact Details
About Daniel Crane

I am a customer intelligence leader who has built a career based on the fundamental belief that the multitude of data generated from marketing efforts can reveal insights that drive business goals and help marketers drive high valued engagements with the brand. My goal is to work across different disciplines to align the analytic focus against the strategic goals and utilize my customer intelligence experience to assess, forecast and optimize the way we conduct business based on the right analysis.Specialties: Project management of digital analytics,social media analysis, marketing mix analysis, consumer segmentation, eCommerce learning plans, database development, strategic site, social and mobile tagging plans

Daniel Crane's Current Company Details
Merkle | Cardinal Path

Merkle | Cardinal Path

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Vice President, Analytics Implementations at Merkle | Cardinal Path
vancouver, british columbia, canada
Website:
cardinalpath.com
Employees:
163
Daniel Crane Work Experience Details
  • Merkle | Cardinal Path
    Vice President, Analytics Implementations
    Merkle | Cardinal Path Jul 2018 - Present
    Greater Chicago Area
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  • Cardinal Path (A Dentsu Aegis Network Company)
    Group Director, Digital Intelligence
    Cardinal Path (A Dentsu Aegis Network Company) Nov 2012 - Jul 2018
    Greater Chicago Area
    I am responsible for managing efforts that cover:Digital analytics deployment Business requirements gathering / KPI framework developmentDigital analytics & data strategy roadmappingAccount management & developmentIdentifying and developing organic account growth opportunities
    View
  • Kimberly-Clark
    Global Senior Manager, Digital Measurement & Analytics
    Kimberly-Clark Nov 2011 - Nov 2012
    Greater Chicago Area
    eCommerce learning plan management, enterprise social media support model development, integrated brand digital health analysis platform development
    View
  • Draftfcb, Inc
    Vice President, Customer Intelligence Group
    Draftfcb, Inc Jun 2000 - Oct 2011
    I am a manager within Draftfcb's Customer Intelligence Group. I work across a spectrum of consumer product categories across all marketing venues such as promotions, retail, above-the-line and CRM. My goal, regardless of the marketing channel, is to breath life into my team's work and lead them to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness.
    View
  • Nykamp Consulting Group
    Senior Consultant
    Nykamp Consulting Group 1997 - 2000
    My responsibilities centered around database marketing infrastructure development, such as centralized consumer & prospect database development and CRM platform development. My specific role was to lead business requirements gathering and documentation. I worked closely with development partners to ensure the client's business needs were correctly expressed within the marketing database and CRM infrastructure.
  • Draft, Inc
    Sr. Business Analyst
    Draft, Inc Dec 1994 - Oct 1997
    Staff analyst for direct marketing agency's customer insight group. My primary function was to provide daily tracking on key account campaign efforts, build & maintain marketing data repositories, and to guide account team on campaign operations,
  • Direct Marketing Technology
    Client Sevices Representative
    Direct Marketing Technology 1991 - 1994

Daniel Crane Skills

Digital Marketing Strategy Crm Segmentation Marketing Strategy Web Analytics E Commerce Social Media Marketing Analytics Lead Generation Customer Insight Behavioral Targeting Marketing Leadership Customer Lifecycle Management Online Marketing Analysis Dashboard New Business Development Mobile Devices Integrated Marketing Dashboards

Daniel Crane Education Details

Frequently Asked Questions about Daniel Crane

What company does Daniel Crane work for?

Daniel Crane works for Merkle | Cardinal Path

What is Daniel Crane's role at the current company?

Daniel Crane's current role is Vice President, Analytics Implementations at Merkle | Cardinal Path.

What is Daniel Crane's email address?

Daniel Crane's email address is da****@****ail.com

What is Daniel Crane's direct phone number?

Daniel Crane's direct phone number is +170820*****

What schools did Daniel Crane attend?

Daniel Crane attended Michigan State University.

What are some of Daniel Crane's interests?

Daniel Crane has interest in Arts And Culture.

What skills is Daniel Crane known for?

Daniel Crane has skills like Digital Marketing, Strategy, Crm, Segmentation, Marketing Strategy, Web Analytics, E Commerce, Social Media, Marketing Analytics, Lead Generation, Customer Insight, Behavioral Targeting.

Who are Daniel Crane's colleagues?

Daniel Crane's colleagues are Tanmay Singh, Ariana W., Robert Mclaughlin, Natalie Behroozi (She/her), Morgaine Westin, Adriana Grajales, Anfernee Bonifacio.

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