Joey Colman Email & Phone Number

San Diego, California, United States

San Diego, California, Us

San Diego, California, Us

San Diego, California, Us

Chicago, Illinois, Us

In this role I expanded my responsibilities for brand building and leading transformation of the Shari’s Berries brand experience on the website. Additionally, I am responsible for generating website functionality requirements and transitioning to a new ecommerce platform.Responsibilities:- Re-imagine a new brand experience on the website to increase visibility on new categories while maintaining or improving conversion rate- Create and prioritize requirements for replatform to a new ecommerce platformSelected Achievements:- Led the development of an improved branded experience to coincide with rebranding- Launched website on a new platform

Chicago, Illinois, Us

I was responsible for orchestrating a great user experience on the berries.com website. Using a variety of insights from web analytics and collaborating with teams across the organization, I work with the creative team to produce designs and a/b tests that improve the customer experience, increase conversion rates, and drive profits for the company.Responsibilities:- Develop site content and promotions calendar- Analyze site performance and create actionable insights to improve the business- Collaborate with merchandising, marketing, user experience, and creative teams to produce content strategies that drive business goals- Develop and execute A/B test strategiesSelected Achievements:- Improved conversion rate 14% versus the prior year- Reduced bounce rates by 10% by creating better user experiences on entry pages

Goleta, Ca, Us

In this position I was responsible for all ecommerce marketing functions and for managing and reporting the overall marketing strategy for multiple web branded stores. I lead a team of 13 marketing professionals and maintain the budget for all direct marketing channels.Responsibilities:- Managed a team responsible for acquisition, retention, and CRM marketing- Forecasted revenue and expenses for all ecommerce marketing channels- Conceptualized and implemented department structural changes for better synergy by unifying team goals- Implemented SMART development goals for managers for clear and measurable objectives- Saved the company over $100K by re-negotiating contracts and consolidating technology vendors- Digital marketing lead for the development and launch of the UGG® loyalty program- Developed new reporting strategies for greater vision and action- Presented strategic growth initiatives to senior leadershipSelected Achievements:- Improved departmental ROI by 29% while achieving 20% revenue growth- Coached managers through complex, long-standing issues to improve overall effectiveness and job satisfaction

Goleta, Ca, Us

Responsible for the development and management of an integrated marketing strategy that fosters valuable and long-term relationships with consumers. Driving customer loyalty and increasing lifetime value by leveraging customer behavioral and transactional data to deliver relevant marketing campaigns through multiple touch points across all digital channels.Responsibilities:- Managed a team of 5 people responsible for email marketing and display retargeting- Evangelized for customer driven CRM initiatives to gain resources and support at all levels of the organization- Executed pilot programs to target key customer groups with personalized messaging and site experiences (e.g. winback, replenishment, VIP recognition, next-purchase propensity, birthday rewards, and many more)- Investigated and implemented new technologies for personalization and data-driven marketing- Piloted the use case for Facebook Custom Audiences and other strategies for addressability at scale- Worked on process changes and marketing automation technologySelected Achievements:- Doubled the ratio of automated or segmented email campaigns year over year to move away from broadcast messaging- Evaluated and launched new technology to achieve a 360 degree view of our customer across both retail and online channels

Goleta, Ca, Us

In this position I grew the email marketing channel by developing a detailed strategy for multi-year growth. During this time we saw email significantly outpace average growth of the business overall, and I successfully built an email team to sustain this momentum for the future.Responsibilities:- Managed RFP to evaluate a new email service provider- Developed new collaborative processes to improve email development as well as cross-departmental relationships- Created omni-channel list growth strategies to capture email addresses in stores and use them to drive traffic to those locations- Created reporting to inform other department stakeholders of the strategic drivers for successful email programs- Identified organizational gaps that represented key opportunities for better management of the business- Led a team to create a global process for email creation that could be expanded to EMEA and APAC regions- Developed career paths for employees and staffing forecasts, successfully managing upward growth for my direct reports- Instituted vital factors team meetings to improve performance, accountability, and collaboration- Participated as a marketing lead for the migration from a homegrown ecommerce platform to DemandwareSelected Achievements:- Successfully launched and grew 3 new brands’ email programs- Launched abandoned cart email programs, which contributed about 2% of overall site sales- Runner up for EEC Stefan Pollard Email Marketer of the Year in 2013

Goleta, Ca, Us

This was where I got my start in the digital marketing industry. Coming into the ecommerce marketing department as a team of only 2 people, I was able to dig into a variety of areas within ecommerce, which gave me a broad spectrum of experiences and knowledge to begin my career as an online marketer.Responsibilities:- Assisted in the maintenance of several online channels including paid search, email, affiliates, and marketplaces- Aided in the business case and eventual implementation of Omniture SiteCatalyst- Surfaced new channel opportunities like CSEs / PLAs- Collaborated with brand marketing teams to execute digital marketing strategies- Prepared reporting and analytics on a variety of channelsSelected Achievements:- Grew email program revenue by 275% from 2006 to 2009 (over 4x faster growth than the site average)