Develops and manages engaging content for Instagram and TikTok, aligning with brand voice and growth strategies, while fostering community engagement and executing campaigns like collaborations and giveaways. Utilizes data-driven insights to optimize performance, tracks analytics, and collaborates cross-functionally to ensure consistency with broader marketing goals.

Managed the social media strategy for Hyatt House Jersey City and Rooftop at Exchange Place, creating engaging content and collaborating with influencers to enhance brand visibility. Analyzed platform metrics to optimize engagement and successfully grew the audience by 3,000 organic followers in one month while supporting event initiatives to drive revenue.

Managed the social media strategy and content for Hyatt House Jersey City and Rooftop at Exchange Place, creating engaging content and collaborating with influencers to enhance brand visibility. Analyzed platform metrics to optimize engagement and successfully grew the audience by 3,000 organic followers in one month while supporting event initiatives to drive revenue.

Developed engaging reels and graphics using Canva and managed social media scheduling across platforms like Meta Business Suite and Twitter, while creating email newsletters through Mailchimp and Constant Contact. Analyzed monthly Google and Facebook metrics to inform strategies and improve client online presence, overseeing account managers to ensure effective communication and productivity.

Managed multiple creative projects while organizing and populating the content calendar for US and Canada locations, creating engaging graphics and reels for social media. Analyzed social media metrics to assess performance, established Instagram pages for new Kumon locations, and authored and scheduled blog posts on WordPress for the company’s website.

- Specialize in selling all customized baked goods.- Provide physical and technological customer support.- Contacting local business regarding clients and their orders.- Taking appointments hourly.- Provide service and upselling/ upgrading orders- Handle cash and credit transactions at point of sale.- Be able to interpret the client's vision and draft it so the cake decorators can bring to life.- Set up/ take down sales floor daily.- Ability to explain each cake flavor and its components.- Set up cake tastings.