Colt Briner Email & Phone Number

Santa Rosa, Ca, Us

B2B marketing consultancy supporting mid-stage B2B companies with between $1M and $10M in annual revenues.We sell revenue - We bring proven strategies and creative execution to drive top-of-funnel growth and market awareness while keeping spending under control. Campaigns, conferences, collateral, commercials, competitive analysis/positioning, creativity coaching, content development. Two ways to get started: 1) You know what needs to be done. You need help making it happen. You know where your burning platforms are and you need tactical and creative support to quickly address them. EX: You need videos to support self-serve client journeys. EX: You are booked for a conference and you need a domination strategy to maximize ROI. EX: You need a multi-format content suite to inform prospects on a new solution offering. 2) You need someone to build an end-to-end plan for you and provide an accountability framework so that you can make it happen. You have an ambitious revenue goal and you want a comprehensive marketing roadmap for delivering the leads necessary to meet that goal EX: You need 200 engaged opportunities by the end of the year. Based on a thorough assessment of your company, your market and your resources, Scrappy marketing roadmaps detail exactly which channels, events, campaigns, and content strategies to use to reach your goal. Prioritized, budgeted and LOE estimated, along with the key measures goals and time boxes to ensure precise execution. Which vendors to contract, which publishers to engage, where to spend your money and why. How to allocate the work among your existing resources and where to seek outsourced support. Plus all the execution frameworks, SOPs and reporting templates you need to hit the ground running immediately. Scrappy marketing roadmaps empower companies to succeed.

Cincinnati, Oh, Us

Over 2 years as Ensemble CCO/CMO my team and I: Applied a purpose-driven business strategy to help grow the company from $60M to $2B. Helped Ensemble secure every best-place to work in both its sector and its localities. Helped Ensemble secure every best-in-class solution award offered in its industry.Helped Ensemble secure 60% of all full outsourcing contracts written in the US. Helped Ensemble achieve the highest ratings among its competitors on both Indeed and Glassdoor. My team tippled the monthly volume of qualified leads generated We established Ensemble as the most visible brand at all the leading industry events/conferencesSecured industry-wide recognition as the #1 company in the spaceOut performed every competitor on all best-practice marketing metrics with a fraction of their budget. Increased website visitor traffic by over 100%Consistently exceeded industry average posting engagement rate on LinkedIn by 350%Grew organic followings on LinkedIn, Twitter, Instagram and Facebook by an average of 4XGenerated over $3,000,000 worth of ad value in earned media coverageExceeded industry average for email open rates and clickthrough rates by 30%-450%Led the industry for total views on posted video contentAccomplished all the above with a fraction of industry standard Marcom spending

Santa Rosa, Ca, Us

Responsible for the marketing and product management functions of this leading developer of technology solutions for revenue cycle management. -Converted the company to a data driven marketing methodology -Transitioned the company from relationship-based business development to a lead-generation model -Launched the company’s first direct mail video brochure campaign: 85% view rate, 15% conversion rate-Consistently created campaigns that exceeded industry marketing performance benchmarks by 200-300%-Created holistic advertising campaigns coordinating email, direct mail packages, video commercial, social media platforms and sales follow-up-Quadrupled monthly inbound qualified lead and appointment volume -Designed and managed thought leader and influencer marketing campaigns-Designed and documented go-to market/sales strategy and processes-Captured and leveraged customer testimonials to drive market adoption-Developed and delivered presentations as a conference session speaker and acted as company spokesperson -Scripted, storyboarded and oversaw the production of all marketing, training and thought leadership videos

Santa Rosa, Ca, Us

Responsible for multiple product development efforts with an emphasis on user feedback and lean business growth strategies. Managing product UI/UX and information architecture for this leading provider of business intelligence and big data analytics tools. Reporting to CXO.Developed a full suite of product management templates to enable lean methodology across all phases of the company’s product development. Designed and implemented a lean product development strategy and roadmap centered on user personas and value driven use cases.Introduced rapid product prototyping tools and methodologiesDesigned and implemented a user feedback program to support ongoing product development.Introduced rapid-prototype-based business development methods to accelerate market traction.Designed and implemented a streamlined SOW documentation and delivery process Platform/Product Instrumentation PlanCulled dead-weight/legacy platform components to streamline development and supportImplemented a standard procedure for vetting internal ideas for developmentDocument Eng-to-PM communication/escalation criteria and pathsStreamlined support ticket flowsDefined the standard (mandatory) documentation package for product initiatives and developed templatesEstablished standard product release announcement process, documentation requirements and distribution pathsDrove internal stakeholders consensus on product roadmap and comprehensive UI/UX styleguideOversaw UI/UX design team Client Services team support for product related issues User feedback and Client Visits Product instrumentation and analysis Competitive analysis and market researchSupport Marketing Support Training Support Sales - requirements, prototyping, POCsProduct case studies and ROI analysisProduct / feature collateral and video development

Us

Colt Briner, Professor of Magic at Santa Rosa Junior College, has been performing and refining his acclaimed repertoire of amazing feats for nearly two decades. His unique blend of comedy, magic and storytelling has entertained audiences around the world and earned him a place as one of the Bay Area’s premier entertainers. Specializing in making the ordinary do the extraordinary, he works with familiar, everyday objects, often from his spectators’ own pockets, creating impossible and hilarious outcomes. Colt sweeps his audiences away into a world of awe and wonder with a welcoming personality and inspiring tales of mystery. His magic will definitely keep you guessing, but one thing is for certain: Colt Briner knows how to conjure up amazement.In 1992 Colt Briner became an apprentice to San Francisco's Thomas Nixon, a master magician specializing in close up magic. Colt furthered his education by attending seminars on sleight of hand and object manipulation. During the early nineties in Fukuoka, Japan, Colt studied under three masters including Japan's own "Mr. Magic.” Colt returned to the States and went back to Mr. Nixon's workshop where he studied the nuances of restaurant magic and the specifics of walk-around and table-to-table magic. Presently, he is studying under acclaimed local master Ken Garr of Sonoma County’s Mostly Magic. In 2000, he also began studying dance and the physical arts. Colt’s unique “Phusion Technique,” a modernized version of Polynesian fire dancing, was developed over five years of self teaching and private study. Colt has improved and enhanced his Phusion routine through frequent encounters with fire dancers and martial artists from around the world.

My mission is to help companies leverage 21st century tools and methods to drastically cut costs around product development and customer development. I take a scrappy approach to finding the leanest, most cost effective ways to rapidly iterate product and marketing strategies to continually optimize the mix and maximize ROI.Areas of expertise:Customer developmentLean business strategy developmentLean product developmentRapid Prototyping and testingUX designMinimum Viable Product developmentProduct marketing and lean market testingWire framing and storyboardingContent and collateral developmentMarketing A/B testingWebsite optimizationProject managementInnovation managementCustomer interface / Customer experience designIntellectual property and IP protectionAnalytics / Key Performance Indicators /Key Performance Metrics General Qualifications•Award winning track record of UX design•Strategic thinker who exercises excellent judgment and has the ability to see the connections others don’t •Self-motivated, customer focused, and capable of building business partnerships •Able to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments; has experience managing others •Advanced problem solving skills, analytical skills and ability to prioritize multiple projects; works well in a unstructured environment with changing priorities •Exercises independence of decision making and action in area of accountability •Excellent presentation and communication (written and verbal) skills •Demonstrated ability to be innovative and quickly grasp technical issues and problems •Ability to prioritize a variety of challenges and people and maintain focus and high level of customer service; able to work in a cross-functional environment •Very positive, can do attitude at all times

Santa Rosa, Ca, Us

Democrasoft.com is an innovative developer and licensor of social collaboration and productivity tools. I played a dual role supporting both their product development and product marketing efforts. I emphasized lean development to minimize expenses and maximize product fit and market adoption. I also acted as product spokesperson and company philosophy evangelist. I Supervised 6 direct reports and reported directly to the CEO.In 2008, Democrasoft, then named Burst.com was awarded recognition as a Deloitte Fast 500 company.Over the last 4 years, my team and I developed and launched 7 products all meeting or exceeding company goals with three of them achieving global market traction including the company’s award-winning flagship product. We built a global customer base that reached more than 350,000 users on 6 continents driving over one million monthly pageviews within 24 months of product launch. • Accelerated company growth by defining new market for a product and co-creating the flagship Collaborize Classroom. Developed go-to-market strategy, trained sales staff, and developed marketing collateral and assets to engage the marketplace and gain new customers. The existing Collaborize product was reshaped and rebranded for the education industry, resulting in:➢ Press mentions from New York Times, MSNBC, Mashable, and more.➢ 5 industry awards, including Best Website for Teaching and Learning (American Association of School Librarians), Top 100 Education Product (District Administration), Top 100 Best Web 2.0 Classroom Tool (Edudemic), and Outstanding Achievement for an Education Product (Interactive Media Awards).• Served as Project Manager during company's IP monetization stage - $75M+ in licensing revenue in 5 years.• Boosted operational efficiency and improved information management systems by establishing electronic document management and filing systems for this public company.• Listed as Co-Inventor on 2 of the company’s key patents

In my first product development role, I took a concept from a napkin sketch to sales of more than 15,000 units monthly within 14 months. I coordinated overseas manufacturing operations, designed all marketing pieces, and established a global distribution network. • Coordinated overseas manufacturing, all business development activities, and opened profitable sales channels and distribution networks. • Established global distribution network by building relationships with mass retailers, including Meijer, Rite Aid Pharmacy, KB Toys, and Tower Records. • Designed all marketing pieces, including retail displays, product packaging, promotional collateral, and website. www.coltronix.net

I joined this company to coordinate global sales, marketing, and business development efforts. In just one year, I was successful in establishing contracts with new clients and rebuilding relationships with previous clients, contributing to a 400% increase in sales. The management team recognized me for leading the “best marketing campaign in company history.”

-- English Teacher in Japan-- K-12 Substitute Teacher-- Sales Rep with The Good Guys: Ranked in top 5% nationwide for sales performance

Business, Economics, Japanese

Business/Commerce, Japanese

Business/Commerce, General