Responsible for all domestic key accounts for the Pearse Lyons Brewing & Distilling portfolio of beers & spirits.

• Maximise sales and profitability for my designated national key accounts and wholesalers to achieve growth and increase market share within the alcohol sector. • Manage the company promotional calendar with national accounts. Worked with the Commercial Officer to test different products and discounts to assess what combination is optimal to deliver maximum incremental margin. Once the promotion delivers a positive cash margin, and shows positive incremental margin over and above what… Show more • Maximise sales and profitability for my designated national key accounts and wholesalers to achieve growth and increase market share within the alcohol sector. • Manage the company promotional calendar with national accounts. Worked with the Commercial Officer to test different products and discounts to assess what combination is optimal to deliver maximum incremental margin. Once the promotion delivers a positive cash margin, and shows positive incremental margin over and above what would be generated on base then finance will approve this promotion.• Building and maintaining strong and effective working relationships both internally and with customers across all functions (commercial, supply chain, administration and marketing).• Managing the field sales teams to ensure promotional plans and in-store plans are implemented. This involves setting out in trade Key Performance Indicators on a quarterly basis to assist in the implementation of strategy laid out at head office level.• Develop joint business plans with customers to achieve growth targets throughout the year.• Planning budgets for the year to ensure realistic brand growth across designated accounts.• Forecasting sales volume based on previous trends and planning future trends with new products with the aim of achieving accurate forecasts. Show less

- Work to fulfil sales targets by developing and implementing business plans in the Irish market by keeping current with supply and demand, changing trends, economic indicators, and competitor activity.- Research, develop and implement strategy for the launch and continued promotion of a new range of craft beers and spirits on the Irish market.- Work with existing key accounts to maintain and increase sales volume. Additionally I am responsible for identifying new target customers and… Show more - Work to fulfil sales targets by developing and implementing business plans in the Irish market by keeping current with supply and demand, changing trends, economic indicators, and competitor activity.- Research, develop and implement strategy for the launch and continued promotion of a new range of craft beers and spirits on the Irish market.- Work with existing key accounts to maintain and increase sales volume. Additionally I am responsible for identifying new target customers and working to develop long term business relationships with them on behalf of the company.- Coordinate product presence at festivals and tradeshows throughout the country.- Coordinator with the Alltech Craft Brews & Food Fair, now Ireland's biggest annual craft beer festival. Show less

As a member of the inaugural Alltech Graduate Academy, I was exposed to a number of roles, projects and departments in Alltech Europe in my initial year with the company.- I was responsible for providing marketing support to Alltech’s On Farm Sales Teams around Europe.- I worked on a Global Sales Review for Alltech, specifically relating to the On Farm sales strategy which involves direct selling to the end customer, the farmer. For this review, I carried out market analysis in… Show more As a member of the inaugural Alltech Graduate Academy, I was exposed to a number of roles, projects and departments in Alltech Europe in my initial year with the company.- I was responsible for providing marketing support to Alltech’s On Farm Sales Teams around Europe.- I worked on a Global Sales Review for Alltech, specifically relating to the On Farm sales strategy which involves direct selling to the end customer, the farmer. For this review, I carried out market analysis in Eastern Europe and interviewed country managers, marketing coordinators and technical support services. The aim was to provide an analysis of what structures were most effective in supporting sales across different regions, identify the reasons for this and analyse whether or not successful structures could be implemented in different markets.- I presented the report to the executive board of Alltech and recommendations from the report have been implemented in both sales and marketing efforts worldwide.In addition, I worked as a project coordinator on a number of events including:- Alltech's Innovation Competition - An entrepreneurial competition to seek out young entrepreneurs who have the potential to create jobs in the Irish economy through their business ideas. This was held in the Gibson Hotel and hosted entrants from all of Ireland’s major universities and third level institutes. - The Inaugural Alltech Craft Brewing and Distilling Convention – This was held in Dublin’s Convention Centre and operated as both an industry and consumer focused event relating to craft brewing and distilling. Over 2,500 people from around the world attended.- I was responsible for the presence of Alltech's consumer brands at all Alltech events which took place as part of “the Gathering” in 2013. This included working with our beers, spirits and own brand beef, "Lyons Farm". Show less

I worked as a personal educational assistant to disabled students studying business and technology degrees in University College Dublin. This involved attending lectures and tutorials with the students and taking detailed notes on the content covered.I developed a new process for note taking relating to mathematical subjects which was implemented across the university. This involved physically writing notes by hand, rather than MS Word, and then sending the finished document to the student… Show more I worked as a personal educational assistant to disabled students studying business and technology degrees in University College Dublin. This involved attending lectures and tutorials with the students and taking detailed notes on the content covered.I developed a new process for note taking relating to mathematical subjects which was implemented across the university. This involved physically writing notes by hand, rather than MS Word, and then sending the finished document to the student via PDF. I did this on my own initiative as I identified shortfalls with the old method. Show less

I worked as an office administrator with the FAS Environmental Training Department. This involved reviewing expense and invoice claims, interacting with clients to deal with queries/problems relating to the courses offered and data entry. I was also responsible for developing online customer feedback surveys for attendees of the courses offered by my department, analysing feedback and presenting findings to management.

I worked part time in university carrying out trade activations for a number of prominent brands. This generally involved front line promotion in key locations, merchandising and support at events and trade shows. I worked with brands including The National Lottery, Lucozade and Aquafresh.