Siddharth Rao Email & Phone Number

User Experience Design:Evangelized and led the UX design team in agile process and mobile-first designsLed business initiatives from competitor analysis, ideation, wireframe/design assets, data architecture, delivery and developer handoffCollaborated with business IT teams and product owners to translate user/business/client requirements into user interface layouts, styling, graphical assets and sitemapsUsed Atomic design systems, typography, usability testing, platform specific designs and color theories for consistent, coherent and intuitive interaction patternsUsed usage metrics, trends and A/B testing to measure the effectiveness of a design update and iterate upon thatDeveloped interaction designs, process flows, storytelling, persona, scenario reports and user interface documentationUsed KeyNote, Axure, Sketch, Framer and InVision to design sketches, wireframes, low and high fidelity prototypes for interactive, engaging experiences and usability testingHosted and drove design review/feedback meetings to define and refine UX flowsStrong presentation, organizational, logical, analytical, interpersonal, verbal and written communication skills with ability to collaborate in team, multitask and prioritize tasksAbility to communicate ideas to a diverse audience and constructively integrate feedbackAutomation:Used Selenium, Jenkins and a suite of other tools for quality assurance of websites

Coimbatore, Tamil Nadu, India

Founded startup www.bonvilleorganic.com and achieved positive cash flow in the first year.Handled designing, setting up of the website and pricing negotiations.Created online and offline campaigns to drive traffic and increase business conversions.Successfully catered to more than 10,000 customers locally and internationally.Introduced bulk orders which is now 70% of the source of income for the business.Employed analytics and User Centered Design principles to optimize buying experience.Used Sketch and Framer to create high fidelity mockups and manage UI elements.Held total ownership of UX writing, usability testing, A/B testing and ethnography studies.Conducted User reaction, interpretation analysis and research with more than 70 farmers and customers to understand and address business bottlenecks and create intuitive UI.Employed traditional and non-traditional design and research processes and practices to increase business.