As Design Lead at chocolateX, I oversee both the visual identity and content creation, ensuring that the brand’s look and voice align seamlessly. I lead the design team in crafting cohesive visuals that resonate with our audience, while also developing engaging content that enhances our brand story. My role blends creative direction and content strategy, allowing me to shape chocolateX’s unique, consistent brand experience across all platforms.

As the founder of Third Kit, a football-inspired streetwear brand, I’ve crafted a unique identity that merges sports culture with urban style. I designed everything from illustrations and branding to the website, ensuring each element reflects the brand’s bold, creative spirit. My work captures the passion and artistry of football in every piece, creating a platform that speaks to fans and style enthusiasts alike.

As a Senior Designer at FoxyMoron, I had the opportunity to work with prominent clients like Orientbell, Chingles, and Pulse. My role involved managing and executing creative campaigns that aligned with each brand’s marketing strategy and identity. For Orientbell, I developed innovative sale creatives and campaigns that enhanced their brand presence, while for Chingles and Pulse, I designed engaging visuals that captured their fun, energetic brand personas.I worked closely with account managers and creative teams to understand the specific goals of each campaign, ensuring that my designs not only met the brief but also elevated the brand’s appeal. My work at FoxyMoron helped me refine my skills in client management, multi-tasking across different industries, and delivering high-quality designs under tight timelines.

I worked with Sports Paddock, a dynamic organization involved in various sports leagues, where I played a significant role in creating brand identity and rebranding for multiple sports league ventures. My work included crafting unique visual identities, ensuring each league had a distinct yet cohesive look that resonated with its target audience. This involved developing logos, typography, color schemes, and marketing collateral to enhance the overall image of the leagues.In the rebranding efforts, I focused on modernizing the existing brands, making them more appealing to sports enthusiasts and stakeholders alike. I worked closely with the Sports Paddock team to understand the essence of each league, allowing me to deliver creative solutions that aligned with the vision and values of the brand.This experience showcased my ability to handle large-scale branding projects and work in a fast-paced sports environment, reinforcing my skills in visual branding and design strategy.

I interned with Born to Play, a sports event organizing company, where I was responsible for creating a range of digital and on-site visuals. My primary tasks included designing social media content, website banners, event banners, and advertisements to promote various sports events.In addition to design work, I handled photoshoots on Saturdays, capturing dynamic moments during the events and creating visuals that showcased the energy and excitement of the sports activities. This role gave me hands-on experience in both design and event photography, allowing me to contribute to the company’s branding and marketing efforts across multiple platforms.