A one-word description of Jeff would be driven. He is a man driven by entrepreneurial dreams, with the vision of a leader, pioneer, and creative mastermind. His resiliency, along with his perseverance, have enabled him to take on any challenge. The independent thinking Jeff employs, is well complimented by the self confidence he displays with his decisive problem-solving abilities. He not only is able to follow current trends with his hard-won experience as an entrepreneur, but also quite able to establish new trends of his own. His commitment to success has been shown by his willingness for personal sacrifice, if such sacrifice will make his company stronger. The passion he has for social technology is matched by his commitment to improve it.