I am an SEO Team lead at Etutorworld, a leading online education platform that offers various K12 courses. I have nearly five years of experience in digital marketing, content strategy, analytics, and copywriting. I am passionate about developing and executing strategies that optimize SEO performance and drive web traffic for emerging brands and products.My core competencies include marketing communications, SEO and content marketing. I enjoy collaborative roles that enable me to build networks and work with individuals from diverse backgrounds. I strive to be a better leader today than yesterday, and I value discussions that expand my horizons and challenge my beliefs. The ability to solve problems and learn from past experiences guides my approach to challenges. Being flexible and open-minded helps me improve and grow. Using collaboration and persistence, I turn obstacles into opportunities.I have completed a Global Master of Business Administration (GMBA) degree in Marketing from Liverpool John Moores University. This program has equipped me with enhanced expertise in marketing management, consumer behaviour, and digital marketing. Additionally, my research thesis delves into the nuances of influencer marketing, uncovering that while influencers can significantly boost brand visibility, their direct impact on purchase decisions is relatively minor. Factors like shared interests, perceived authenticity, and product relevance are pivotal in shaping consumer trust and influencing purchase intent. I constantly develop and invest in learning and cherish music, poetry, and writing.