Provides leadership, oversight, and strategic direction for Urban’s digital operations, including content strategy, marketing, and website design, build, and maintenance.

Led a full redesign of the Ocean Conservancy website with a small internal team and multiple design and CMS implementation vendors. Oversaw website content strategy and online fundraising efforts for the organization.

Responsible for setting the overall web strategy for content pertaining to The Nature Conservancy's four global priorities: climate change, marine, freshwater and conservation lands. Responsibilities include managing all content, creating new web products and graphics as well as managing the social media strategy for the four priorities.

Website content creation, management and marketing for The Nature Conservancy's global conservation initiatives, including the marine, climate change, fire, and invasive species initiatives, as well as the Global Forest Partnership.

Wrote, managed, and produced content for ASLA.org; LAND Online, bi-weekly industry newsletter; and The Dirt, a daily blog of design and construction news, opinion, and analysis.

Working with an internal designer and other editors, conceived, designed, and built a new website for Advisor Today magazine, a monthly magazine for the National Association of Insurance and Financial Advisors. Helped set the content strategy for the website and wrote/edited content for the site and the print magazine.