Daniel Connelly Email & Phone Number

New York, NY, US

New York, New York, United States

• Senior Program Manager working across the Product and Operations functions within the leading global connected fitness manufacturer and content provider.Core responsibilities include:
• Partnering with data engineering teams to design and maintaining high-level analytics tools that serve as source of truth on product performance throughout the organization and fit-for-purpose analytics tools that meet.
• Identifying cross-functional opportunities to correct operational inefficiencies that are taking value out of the business and executing projects that improve the company's business model
• Reporting to executive leadership on the operational costs each specific products are driving to understand the overall health of each product's unit economics
• Formulating and maintaining a pricing strategy for the component parts of each product to ensure profitabilty of this business segment

New York, New York, United States

• Consultant within company's Value Creation practice focused on M&A strategy in the consumer goods sector. Project responsibilities included tactical execution of project plans and oversight of consulting analysts..
• Drove operational due diligence for evaluation of $225M EBITDA packaged foods brand through focus on SG&A analysis for private equity client to inform acquisition bid
• Built upon successful integration of athletic medicine brand into acquiring holding company to develop "M&A Playbook" for holding company to ensure a professional, repeatable process for future acquisitions; full M&A.
• Coordinated critical activities across six functional areas to drive integration of $150M athletic medicine brand into acquiring holding company; streamlining of supply chain integration plan led to $1.4M positive net.

New York, New York, United States

• Summer MBA Consultant within company's Value Creation practice focused on M&A strategy in the consumer goods sector. Project responsibilities included tactical execution of project plans and oversight of consulting.
• Built operational analysis section of financial model by leading diligence of production capacity for food & beverage client to meet 83M unit demand forecast, supporting recommendation of capital investment to expand.
• Managed development of future growth strategy proposal for MBA intern case competition for team reaching finals of national competition

• Manager (promoted from Senior Associate) within Strategy & Consulting practice of larger marketing agency. Responsible for project planning, accountable for day-to-day project execution, and point person for client.
• Led embedded cross-functional team at global smartphone manufacturer to stitch 1st & 3rd party data into holistic view of >25 million consumers for C-suite stakeholders to inform media strategy, securing 33% project.
• Spearheaded innovation framework development for $51M annual revenue, 150+ employee account team’s client-identified development area through internal audit of best practices, eventually used as lead tool for annual.
• Managed two junior consultants supporting new client-side team focused on demand generation and development of owner membership model to enable transition from existing promotion-focused strategy and expand recurring.

• Senior Associate (promoted from Associate) within Strategy & Consulting practice of larger marketing agency. Responsible for day-to-day project execution for engagements that addressed clients' customer-facing.
• Developed proprietary approach for auditing brand performance on customer engagement and measuring associated business impact through 8,000 respondent data set; replicable analysis sold to three clients as new offering
• Leveraged clustering methodology to distinguish ~200 rare disease patients and generate four distinct segments; collaborated with Pharmaceutical client executives to develop sales strategy leading to 31% YOY sales.
• Utilized ethnographic and quantitative research to analyze distinct millennial customer segment across five distinct journeys to identify moments of influence for $88B U.S. commercial bank to leverage to increase.
• Collaborated across complementary agencies as lead strategist on flagship smartphone launch planning for global smartphone manufacturer to identify target audiences based upon market conditions and product features

• Associate within Strategy & Consulting practice of larger marketing agency. Responsible for day-to-day project execution for engagements that addressed clients' customer-facing questions. Representative project work.
• Coordinated workflow across agency groups on service innovation concepts for home appliance client’s three brands via landscape analysis, stakeholder interviews, and feasibility assessment, which led to creation of new.
• Executed quantitative research (survey writing, fielding management, analysis and recommendation development) for global smartphone manufacturer’s down-market product to validate continuation of existing product line

New York, NY

• Analyst within corporate market research and political polling firm. Responsible for tactical execution of market reserach engagments largely focused on corporate and institutional clients. Representative project work.
• Conducted a rapid quantitative issue assessment, tied into a Super Bowl advertising pre/post assessment, for health/lifestyle brand facing significant market share loss, which led to brand overhaul and company name.
• Analyzed new product pricing scheme using Van Westendorp Price Sensititvy Meter for fast casual restaurant chain to maximize profits within range of acceptability to consumers; informed pricing at product introduction
• Produced tri-weekly brand tracker for worldwide auto manufacturer recovering from major public relations crisis; advised on focus of three key attributes to emphasize which helped brand recover to pre-crisis sales.

Master Of Business Administration - Mba

Bachelor Of Science (Bs), Political Science And Government

Activities and Societies: Pi Kappa Alpha International Fraternity, Washington Square News, Best Buddies NYC, Relay for Life NYU

Education record