Senior Marketing Manager and Certified Scrum Master (CSM)with 8+ years' experience in multi-channel campaigns, driving strategic growth initiatives, and optimizing performance. Proven in demand generation, data-driven decisions, and cross-functional collaboration. Expert in marketing automation and analytics for targeted, revenue-driving campaigns within fintech and SaaS industries.Skill set includes: Marketing strategy, marketing execution, market segmentation, cross-functional collaboration, team leadership & development, B2B / B2C / D2C marketing, go-to-market (GTM) strategy, data-driven decision making, multi-channel campaign fulfillment, user insights & customer research, process improvement, project management, creative QA, results-oriented leader, operations management, Salesforce Customer Relationship Management (CRM), Salesforce TaskRay, Salesforce JourneyMail, Salesforce Marketing Cloud, Salesforce Datorama, Jira, Acxiom ListDirect, Instapage, Knak, Facebook (Meta) Ads Manager, Moz, FICO, Celtra, Hubspot, Highspot, Asana, Wrike, Trello, UserTesting, Microsoft Office Suite, Salesloft, Zoominfo, Notion, Google Ads Manager, Google Analytics, Adbox digital asset manager, Placer AI
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Senior Marketing Manager IiQuorumSeattle, Wa, Us -
Senior Marketing ManagerQuorum Oct 2024 - Present
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Senior Marketing ManagerKasasa Jul 2024 - Oct 2024Austin, Texas Metropolitan AreaCrafted Voice of Customer (VOC) program for our clients, partnered with product and engineering to build custom Hubspot landing pages to collect customer feedbackIntroduced and implemented new mobile tracking technology to our MarTech stack to provide insights into visitations year-over-year -
Marketing ManagerKasasa Feb 2022 - Jul 2024Austin, Texas Metropolitan AreaMonitored client’s marketing data and delivered campaign optimizations resulting in majority of clients campaigns meeting and exceeding account goalsSteered marketing strategy and execution for a new loan featureOwned and reported on Salesforce Marketing Cloud B2B/B2C email journey creation and execution for webinars, newsletters, ad-hoc requests and maintained data quality and status changes in Salesforce CRMManaged building, launching and optimizations of all paid social campaigns that exceeded industry benchmarks
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Associate Marketing ManagerKasasa Sep 2021 - Feb 2022Austin, Texas, United StatesFacilitated sprint planning and daily standups for our creative, operations and development teams to deliver marketing campaigns for over 150 clientsManaged A/B test demonstrating that blended approach of content and performance emailsIdentified opportunity to increase effectiveness of direct mail by developing trigger-based email and direct mail program to save on direct mail program cost while still contributing to account goal Conceptualized, modeled, and implemented a proven segmentation strategy designed to target new prospects
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Direct Marketing SpecialistKasasa Jun 2019 - Sep 2021Austin, Texas AreaImplemented A/B test to prove the effectiveness of direct mail by pairing with paid search ads – reported a significant increase in paid search impressions following the direct mail drop Successfully managed the end-to-end execution of over 150 clients direct mail campaigns, resulting in the delivery of over 2.5 million piecesResponsible for performance and lifecycle email creation and launches for over 150 clients Owned the building and purchasing of performance marketing lists for over 150 clients focusing in on prospects with a higher propensity to convert for our different products
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Client Development SpecialistKasasa Feb 2018 - May 2019Austin, Texas AreaIncreased demo requests conversions into marketing qualified leads (MQLs) by improving lead generation process through introduction of Salesloft sales engagement platform
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Area ManagerAmazon Feb 2016 - May 2017San Marcos, TxLed and motivated a 130-member team to become the top-performing shift in receiving productivity, quality, and overall inbound efficiency at the benchmark Amazon site
Conner Gabbard-Crowe Education Details
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International Business -
Running Start
Frequently Asked Questions about Conner Gabbard-Crowe
What company does Conner Gabbard-Crowe work for?
Conner Gabbard-Crowe works for Quorum
What is Conner Gabbard-Crowe's role at the current company?
Conner Gabbard-Crowe's current role is Senior Marketing Manager II.
What schools did Conner Gabbard-Crowe attend?
Conner Gabbard-Crowe attended Seattle University, Bellevue Community College.
Who are Conner Gabbard-Crowe's colleagues?
Conner Gabbard-Crowe's colleagues are Timothy Snow, Jennalyn Sadsad, Tim Finney, Courtney Knittle, Paul Drgos, Bruno Petrocchi De Sena Azevedo, Luis Felipe Cabral.
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