Conner Gabbard-Crowe Email & Phone Number

Seattle, Wa, Us

Austin, Texas Metropolitan Area

Crafted Voice of Customer (VOC) program for our clients, partnered with product and engineering to build custom Hubspot landing pages to collect customer feedbackIntroduced and implemented new mobile tracking technology to our MarTech stack to provide insights into visitations year-over-year

Austin, Texas Metropolitan Area

Monitored client’s marketing data and delivered campaign optimizations resulting in majority of clients campaigns meeting and exceeding account goalsSteered marketing strategy and execution for a new loan featureOwned and reported on Salesforce Marketing Cloud B2B/B2C email journey creation and execution for webinars, newsletters, ad-hoc requests and maintained data quality and status changes in Salesforce CRMManaged building, launching and optimizations of all paid social campaigns that exceeded industry benchmarks

Austin, Texas, United States

Facilitated sprint planning and daily standups for our creative, operations and development teams to deliver marketing campaigns for over 150 clientsManaged A/B test demonstrating that blended approach of content and performance emailsIdentified opportunity to increase effectiveness of direct mail by developing trigger-based email and direct mail program to save on direct mail program cost while still contributing to account goal Conceptualized, modeled, and implemented a proven segmentation strategy designed to target new prospects

Austin, Texas Area

Implemented A/B test to prove the effectiveness of direct mail by pairing with paid search ads – reported a significant increase in paid search impressions following the direct mail drop Successfully managed the end-to-end execution of over 150 clients direct mail campaigns, resulting in the delivery of over 2.5 million piecesResponsible for performance and lifecycle email creation and launches for over 150 clients Owned the building and purchasing of performance marketing lists for over 150 clients focusing in on prospects with a higher propensity to convert for our different products

Austin, Texas Area

Increased demo requests conversions into marketing qualified leads (MQLs) by improving lead generation process through introduction of Salesloft sales engagement platform

San Marcos, Tx

Led and motivated a 130-member team to become the top-performing shift in receiving productivity, quality, and overall inbound efficiency at the benchmark Amazon site

Bachelor’S Degree In Business Administration, International Business

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