Managed digital marketing across online channels to support brand awareness, demand generation and drive customer engagement including SEO, SEM and webinars.

Drove the Licensing programme for the Cartoon Network and Adult Swim franchises - Ben 10, The Powerpuff Girls and Rick & Morty, as well as retail marketing and promotions campaigns. Managed the Licensing agency, developed a strategic category plan and collaborating on pitches to key retailers.Key Achievement: Initiated a partnership with CKN Toys YouTube Channel- Australia’s largest Kids unboxing YouTube channel to promote Ben 10 toys.

Managed all facets of Marketing & PR for Turner Channel brands Cartoon Network and Boomerang and key Cartoon Network franchises (Ben 10, The Powerpuff Girls, Rick and Morty and Adventure Time) across all platforms including Content, Apps and Games.Key Achievement: Conceptualised and implemented the campaign for ‘The Powerpuff Girls: Power of Four’ starring Wengie- Australia’s biggest YouTuber. Shortlisted for Best Influencer Strategy, CommsCon Awards 2018

Managed the marketing team responsible for Foxtel’s premium entertainment channels- showcase, Comedy Channel, Foxtel Arts, Binge and BoxSets.As the Drama and Comedy Product lead, I led the go-to-market strategy for the launch of key programs, managing budgets, collaborating with internal stakeholders, external agencies on marketing campaigns and ensuring Brand and message consistency across all platforms.Conceptualised, managed and implemented strategic 360◦ marketing campaigns for Foxtel Original and HBO dramas to meet campaign objectives of awareness, acquisition of new subscribers and up-sell for the Drama pack.Developed and managed the Game of Thrones Season 5 campaign - the highest rating programme of the year. The campaign included the installation of a 15m long fire breathing dragon on the steps of the Opera house for the show’s premiere.

Develop, plan and execute marketing activities to launch key titles at platform contact centres, retail and field 3rd party teams. I also managed PR, supervising the PR agency on corporate communication and press releases as well as taking care of MNC talent at events and Publicity press tours.

Managed Affiliate, Consumer and Trade (Ad sales) Marketing for all of Discovery Networks’ 7 brands in Southeast Asia including Discovery Channel, Animal Planet and TLC. I developed integrated Marketing campaigns across a range of media: TV, ATL, and Online ( including Social Media) across networks in Southeast Asia.I was the key contact for Cable operators, partnering with Operators’ Content Marketing teams to create Customer Acquisition and Retention programmes using Discovery Networks content. Created and implemented localised marketing plans for Malaysia, succeeding in doubling the ratings of Discovery Channel over a period of 2 years

I managed the Nokia Nseries Multimedia Phones (Global) and Electrolux Major Appliances (South East Asia) accounts, handling projects from strategy development, research and positioning through to implementation. Highlights include the development of the Global Launch toolkit for Nokia N93 multimedia phone and the Electrolux Small Appliances Southeast Asia Brand positioning and marketing communications.

I developed through the line campaigns from ATL Brand campaigns through to retail point of sale materials for both Caltex Asia Pacific and Caltex Singapore. Retail promotions - including catalogues, in-store POS and outdoor signage to drive sales and loyalty was a key focus. Achievements include developing award -winning campaigns for Caltex Refreshrooms and Caltex Diesel.