Connie Zhang Email & Phone Number

Shanghai, China

In this role, I spearhead social and digital marketing initiatives spanning both business-to-business and business-to-consumer realms. I lead a dedicated team member and liaise closely with cross-functional teams to conceive and execute digital marketing activations. This includes KOL seeding coupled with paid media feeds and SEM strategies, crafting engaging social content, and ensuring seamless copy and captions to enrich cross-channel journeys across paid media, e-commerce, CRM, and events.Collaborating with our data analytics team, we rigorously measure and evaluate the performance of all digital marketing endeavors against brand and business KPIs. Through data-driven insights, we drive continuous learning agendas and pinpoint areas for enhancement, enabling key stakeholders to iteratively refine and optimize performance.

中国 上海市

In this role, I build upon the responsibilities of an Associate Digital Marketing Manager, now with a broader perspective to oversee digital marketing strategy encompassing digital media buying, social media communications, and e-commerce brand performance.Planning digital marketing campaigns and maintaining an always-on digital programmatic buying approach.Key Responsibilities：Led negotiations for the 2022 media annual deal with Tencent, Keep, and Red.Conceived and executed brand strategy for user acquisition, solidifying the brand as the premier choice in the sports industry.Devoted to overseeing day-to-day communication on brand social media channels, aligning with overarching strategic objectives.Developed content and facilitated influencer collaborations.

上海 黄浦区

In this role, I've transitioned from a creative executor advocating for clients to becoming the voice of the brand. I've embraced the opportunity to integrate my passion for sports into my work, aligning my professional endeavors with my personal interests, and bringing my greatest passion to life.Key Responsibilities：Co-managed all digital marketing campaigns, ensuring seamless coordination and execution. Spearheaded the daily operations of 8 official social media accounts, fostering engagement and growth. Collaborated closely with cross-functional teams, particularly in e-commerce initiatives.Oversaw the end-to-end creation of campaign assets, from conceptualization to localization of global assets. Managed KOL and EPR resources for key campaigns, optimizing their impact and reach.

Shanghai City, China

At BBDO - PROXIMITY, I've evolved into a team leader collaborating with team members and creatives to craft top-tier campaigns for adidas.Responsible for overseeing two major adidas categories, including adidas Running, adidas TERREX, and various digital campaigns within the X-category. Lead ideation and resource allocation for large-scale campaigns, ensuring seamless communication with clients to clarify briefs and guarantee the delivery of high-quality work by the agency.Additionally, I supervise two account executives, guiding their efforts in managing daily social media tasks and digital executions for adidas Running and TERREX.Major Projects- 2016 Beijing Marathon Digital Campaign- 2016 Shanghai Marathon Ambush Campaign- 2017 #亿万里挑一# x-category branding campaign

Serving as the account lead for multiple Nike categories, including Nike Running, Nike Women, and Jordan, I collaborate closely with clients to ensure the delivery of innovative ideas and high-quality executions. Throughout my tenure, I've maintained strong relationships with Nike and successfully delivered numerous impactful campaigns.Major Projects- 2014 and 2015 Shanghai Marathon Digital Campaign- Nike+ Run Club HongKong WeChat Launch- Nike Women #Betterforit# (只为更赞) Digital Campaign 2015 - 2014, 2015 and 2016Nike Running Seasonal Products LaunchCampaign

Shanghai City, China

This is where dreams began. In this role, I dedicated my efforts to one of the world's top brands - Nike. As an Account Executive, I absorbed invaluable lessons on effective communication, transforming creative concepts into reality, and honing essential skills to perfection.But perhaps most importantly, it was here that I truly embraced my love for sports. For this, I'll forever be grateful.-Major Projects-Nike+ Run Club Shanghai Marathon Digital Campaign 2013Nike.com Running Category Maintenance

Shanghai

-Clients- Philips Lighting Michelin

Kuala Lumpur, Malaysia