Connor Asay Email & Phone Number

Lexington, Ky, Us

Lexington, Kentucky, United States

Florida, United States

Division Sales Manager for Off Premise Chains in FL overseeing volume, distribution, strategic initiatives, innovation launches, pricing, and wholesaler execution team. Call Points-Walmart, TWM, ABC-Aldi/SEG, BJ’s, Costco, CVS, Sam’s Club, -Sprouts, Target, Walgreen’s, Whole FoodsOther Responsibilities:-Incentive Goal planning & Activation in Market with SGWS TDM-Volume Goal Forecasting with each SGWS AE/TWG NRS Team -IRC/Scan Planning & Ordering –Chain Accounts-All Division Meetings and Presentations -Price Promotion and New Item Request submissions-Demo & Tasting Scheduling Management with AE/NRS Team-Consolidator Window Ordering

Florida, United States

-Responsible for building and owning relationships in retail independent accounts and Key Regional Accounts along with a high focus on Distributor Management. -Call point for ABC FW&S, Fresh Market-Volume and execution responsibilities: Walmart, SEG, ABC, WAGS, CVS, Fresh Market, Whole Foods, North Florida Independent retail -Assist in developing and implementing annual operating plan which includes financial, volume, and distribution objectives. -Manage depletion and distribution objectives for the off premise and retail channels in Florida. Other Responsibilities:-Incentive Goals / Focus Month Volume Goal Setting/Forecasting-All Division Meetings and Presentations-Price Promotion and New Item Requests-Demo & Tasting Scheduling Management-Consolidator Window Ordering

Tampa, Florida, United States

• Directly responsible for the FL field sales teams (60 Sales reps, 8 Market Managers) across both on and off premise channels• Responsible for collaborating with Sazerac sales strategy and wholesaler teams to deliver growth across our portfolio for the largest volume state for the organization.• Developed an effective regional sales execution team through coaching, training, and high execution standards. Best performing sales execution team at Sazerac against company KPI’s.• Coached best-in-class future sales leaders to develop internal talent pipeline at Sazerac. Successfully guided ten promotions on the team within two years.• Worked closely with external key stakeholders at Breakthru Beverage Distributing to deliver results against priority brands during key drive periods. Achieved 85% of drive period goals.• Grew priority brands +10% in volume in 2023, contributing +$2MM in Revenue.

Indianapolis, Indiana, United States

-Leading a team of market development representatives alongside our distributor partners to establish sales organization realignment within the state for the largest spirits supplier by volume in the US. -Leading key initiatives and company priorities into daily action surrounding the following: -market development and merchandising standards -managing and measuring company and brand priorities -MDR development-customer focus -Distributor managing and measuring-Managed, developed, and motivated a team of Market Development Reps who grew key accounts over 25% in volume and over 50% in placements in year 1. -Ensured volume objectives were achieved to generate over $1.3 Million in brand contribution and $286K in incremental brand contribution in year 1.

Tampa, Florida, United States

-lead the largest volume MDR route in the country to +30% total portfolio growth and +40% MDR brand growth. (12mo.) -territory accounted for 6.6% of the states total growth (40 accounts) -territory accounted for 20% of distributor’s growth, which is largest in the country -territory outpaced distributor growth by 25% and totaled 18.9% of distributors total volume and 12.7% of incremental placements. -11 of my top 20 accounts are in the top 25 volume accounts in the state.Total Brand Contribution: $1,146,417Total Incremental Brand Contribution: $254,374

Tampa, Florida, United States

• Key team member in establishing MDR/MDM program from pilot phase to national sales reorganization.• Responsible for sales growth and building brand awareness for the Sazerac portfolio in key off premise accounts in Florida with a direct focus on MDR core brands. • Worked closely with retailers to provide customer-based sales solutions while managing our distributor partner to execute shelf standards and expectations in market. • Grew my territory 30% which accounted for 49% of RNDC Tampa's growth, which is RNDC's largest house in the country. (August-March)• Account volume is 20% of Total TPA House gen. market volume. • Account volume is 6.7% of Total FL General Market.• Account volume represents 23% of Total FL General Market state growth• 15 of my 30 accounts are in the top 20 for Sazerac Volume in the state • Responsible for the largest independent retailer in the state: 5/6 Luekens in the top 20 in volume and growing at 40%.

Louisville, Kentucky Area

∞ Increased visibility and consumer trial in the on-premise channel with Buffalo Trace Bourbon, Wheatley Vodka and Fireball Cinnamon Whisky in each key account in each market by: targeting POS opportunities, menus, special promotions, house speciality drinks and bartender and server recommendations. ∞ Achieve volume objectives for the Louisville, Lexington, and Northern Kentucky markets within assigned field sales budget for Buffalo Trace Bourbon, Wheatley Vodka and Fireball Cinnamon Whisky. ∞ Communicate regularly and work effectively with Sazerac Field Sales Manager(s) and/or Division Manager(s) on market research findings as well as determine goals, Key Performance Indicators and performance against each∞ Identify target accounts and build relationships with bar owners, managers, bartenders, wait staff, retail managers and distributor sales personnel ∞ Support the distributor's efforts at meeting trade priorities and goals as defined in the brand standards ∞ Identify key market influencers, establish relationships and develop into an ambassador for the brand ∞ Carry out engagements that will create brand awareness and visibility, encourage trial, generate buzz, and build brand's fan base.∞ Sell in and execute optional corporate mandated programs and assist with the development of accounts∞ Execute Buffalo Trace Distillery tour requests for key accounts and fans of the Trace.

Lexington, Kentucky Area

∞ Wine Specialist for key on-premise accounts in Lexington, KY area∞ Earned my Level 1 Court of Master Sommelier certification in April 2017∞ Earned my WSET Level 2 in August 2017∞ 2017 Q2 Salesperson of the Quarter (April-June) ∞ 9L cases up 4.4 % vs. 2016 Q2∞ Dollars up 2.9% vs. 2016 Q2

Lexington, Kentucky Area

∞ Sales consultant for 55 bars and restaurants in the Lexington area∞While in this sales route (August '16-February '17):-Net sales increased by $46,610-Gross Profit increased by 1.9%-9L cases were increased by 119 cases

Lexington, Kentucky Area

∞ Service 70 bars and restaurants in the Lexington and Richmond areas.∞ Conducted sales, inventory, rotation, pricing, promotions and merchandising at each on-premise account.∞ Worked closely with each owner and/or buyer to increase visibility and establish promotions to increase sales for core brands within the Anheuser-Busch portfolio as well as key local and regional brands.

Sonoma, California

∞ Assisted the winemaker in the winery during the beginning of the 2015 harvest. .

Lexington, Kentucky Area

∞ Gave tours of Lexington's Brewing and Distilling Company ∞ Gained experience in sales, hospitality and marketing while working in the visitor's center.

Louisville, Kentucky Area

∞ Liaison for 13 regional radio stations∞ Created daily interview schedules for all radio stations and their VIP guests while assisting in event execution.

Waiheke Island, Auckland, New Zealand

∞ Assistant under the winemaker and vineyard manager at Stonyridge. ∞ Assisted with vineyard maintenance at multiple vineyard locations, controlled fermentation in the winery, labeled and packaged wine, and marketed and sold wine in the tasting room. ∞ Assisted with tasting events in Auckland, New Zealand.

Louisville, Kentucky Area

∞ Assisted sales representatives and brand managers with:-distribution-marketing-quality and pricing checks-promotional events

Louisville, Kentucky Area

∞ Assisted West Sixth Brewing and the Louisville sales representative with marketing and sales by conducting tastings at promotional events in the Louisville area. ∞ Volunteered to be the brand representative at the craft beer tent at the 2014 Forecastle Music Festival at Louisville's Waterfront Park.∞ Volunteered at the brewery with canning and packaging.

Bachelor'S Degree In Communications, Communications, Senior

Activities and Societies: Baseball team, SAAC (Student-Athlete Advisory Committee) Team Member, Food Advocacy Club

High School, General Studies

Activities and Societies: Baseball, Basketball, Student Council, Fayette County Student Advisory Committee Member