• Create US marketing strategies for Samsung’s Tablets portfolio and steer execution across 12 functional marketing teams• Direct $50MM annual marketing budget, consulting consumer research, product strategy, market trends, competitive analysis, business goals, and synchronize with other Mobile marketing campaigns (PCs, phones, earbuds, and watches)• Develop product positioning, go-to-market plans, consumer targeting priorities, learning agenda, media strategy, and communications for launch and sustain efforts for a challenger brand facing inflation, a recession, and growing competition• Manage creative and media agency partners and internal teams to deliver best-in-class creative and flawless execution across awareness, consideration, and conversion consumer experience journey phases to drive revenue, profit, and market share• Lead 12 functional teams’ efforts to execute marketing strategies across paid media, creative, social, partnerships, CRM, eComm, influencers, campus ambassadors, channel, brand experience, research, and PR• Lead taskforce to reimagine New Computing portfolio’s approach towards marketing and product partnerships• Revise strategy towards procuring, securing, and publicizing published accolades and quotes

• Direct digital media marketing efforts across all US Mobile campaigns and lead innovation on digital transformation• Oversee media agency relationship with Programmatic, Paid Video, and Audience & Insights teams, as well as digital partners• Analyze existing strategy and campaign performance to enhance and devise new strategies across total $1B media budget across smartphone, PC, tablet, watch, and earbud product lines• Direct all personalization and review of Audience recommendations, including cookie-less future and other transformations• Coordinate with internal Strategy, Social, Creative, E-commerce, and Product Marketing teams, with regards to campaign and budget planning, activation, content ideation, implementation schedules, reporting, and execution of novel DCO strategy• Enhance programmatic and paid online video presence and performance during Awareness, Consideration, and Conversion consumer journey stages; as well as in Tease, Pre-Order, Launch, and Sustain device marketing phases• Manage all personalization & review of Audience recommendations, including Cookie-less future

• Client: Eli Lilly- Diabetes Business Unit (Baqsimi, Lilly Masterbrand Olympics, Insulin Lispro, Lyumjev, Insulin Affordability) • Manage national campaigns with site-direct partner sponsorships & activate programmatic in DSPs • Craft & present media recommendations to clients, including strategy, partners, & timelines• Coordinate with data partners to build targeting segments aligned with audiences & goals• Analyze weekly campaign performance against benchmarks and optimize in order to achieve goals • Create & present campaign wrap reports to clients, detailing performance, insights, & next steps• Partner with planning, search, social, TV, and analytics teams, as well as creative agencies• Lead and train a team of Associates and Senior Associates

• Client: Eli Lilly- Jardiance, Baqsimi, Insulin Lispro, and Lyumjev accounts• Coordinate self-service programmatic and site-direct partner campaigns• Craft and present campaign media recommendations to clients, including strategy, partners, & timelines• Build DMP behavioral data targeting segments according to campaign KPIs & audience alignment• Track weekly campaign performance against benchmarks and optimize in order to achieve goals• Create and present campaign wrap reports to clients, detailing performance, results, & insights• Managed the Digital Activation team’s AssociateADWEEK Global Media Agency of the Year 2019 & 2020

• Client: Coca-Cola Connections Studio Customer, Local, and Freestyle teams• Work across Coca-Cola’s major Customers in the QSR, C-store, grocery, & theme park verticals• Coordinate campaigns with programmatic, site-direct, social, influencer, PR, and creative partners• Craft and present campaign media recommendations to clients, including strategy, partners, & timelines• Build DMP behavioral data targeting segments according to campaign KPIs & audience alignment• Track weekly campaign performance against benchmarks and optimize in order to achieve goals• Create and present campaign wrap reports to clients, detailing performance, results, & insights• Trained the Integrated Investment team’s new AssociateADWEEK and AdAge US Media Agency of the Year 2020

• Client: Coca-Cola Connections Studio Customer, Local, and Freestyle teams• Accommodate unique goals of various Customers in the QSR, convenience store, grocery, and theme park categories with locally and nationally targeted campaigns• Coordinate with media planning team to allocate budget to various initiatives with numerous flights• Measure success with foot traffic studies, ROI, and sales-driven metrics, accompanied by viewability, measurability, fraud, and brand safety verification systems• Optimize and reallocate budget based on partner performance, according to strategic KPIs• Traffic creative between creative agency and Ad Ops• Evaluate proposals for prospective digital media partners• Facilitate execution and approval of social media ads• Process payment for invoices, consulting budgets, actualizations, and traffic sheets• Provide resolutions to billing discrepanciesADWEEK and AdAge US Media Agency of the Year 2020

• Clients: Godiva Chocolatier and SeaWorld Parks & Entertainment• Accommodate unique goals of 12 different parks supporting branding, events, and seasonalpromotions with local and national targeted campaigns• Coordinate with media planning team to allocate budget to various initiatives with numerous flights• Measure success with brand-lift studies, ROI, and sales-driven metrics, accompanied by viewabilityand brand safety verification systems• Optimize and reallocate budget based on partner performance, according to strategic KPIs• Traffic new creative between creative agency and Ad Ops• Evaluate proposals for prospective 2018 digital media partners• Facilitate execution and approval of social media ads• Process payment for invoices, consulting budgets, actualizations, and traffic sheets• Provide resolutions to billing discrepanciesADWEEK US Media Agency of the Year 2019

Compiled chapter alumni database, communicated with alumni, organized and marketed alumni events, and fundraised.

Serving on Kappa Sigma- Delta Pi Chapter's Executive Committee at Southern Methodist University as Grand Scribe.

• Client: New York MTA• Conducted competitive research and presented to executives and President of agency• Created a presentation for client pitch team, reviewing client’s advertising over the past five years • Shadowed Accounts Team to understand the inner operations of a complete advertising campaign • Developed project schedules for new campaigns and creative pitches• Researched companies for new business development initiative• Assisted with outreach and set-up for client-focused rooftop party

• Marketing and leadership training program• Direct marketing, sales, and customer service experience • In-depth product, pricing, and promotions knowledge

• Researched the current state of, as well as future opportunities for, the music industry• Created and updated weekly sales reports and media schedules• Participated in weekly conference calls with labels, retailers, and distributors• Internal communication management for distribution, stocking, and promotions assurance for labels