Connor Fogel Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

• Lead Visit Philadelphia’s cross-functional web technology team to strategize, execute, and refine website enhancements, driving an 8% lift in traffic and improving to a 70% engagement rate• Advise content strategy using Google Analytics data with Google Trends, Moz and Similarweb analysis, generating YoY increase of more than 500K users• Own transition from Universal Analytics to GA4 platform for daily, monthly and annual website analytics, including 60+ event tracking tags• Develop artificial intelligence expertise to share uses across departments as Visit Philly’s AI lead, while exploring web team AI opportunities focused on workflow improvements, data analysis and code optimizations• Explore Philadelphia’s neighborhoods and latest events to represent the “in-the-know friend or neighbor” as shared through Visit Philly’s content

Philadelphia, Pennsylvania, United States

• Lead 3-year-long website overhaul project from Drupal to WordPress through content audits, user journey mapping, audience research, information architecture design and content optimizations• Guide tactical user experience updates based on analytics and engagement testing using Siteimprove, Google Analytics and Google Search Console• Write, edit and curate content on the University website and intranet, and guide institutional subsites (Arcadia Abroad and Arcadia Exhibitions)• Apply newly developed Arcadia branding to websites, maintaining tone, style and identity through content and image optimization• Identify growth areas based on data analysis of site content and design, competition, current trends and University initiatives• Manage and train 120+ web content editors to maintain and optimize content for SEO, accessibility and QA best practices each semester and academic year

Greater Philadelphia

• Develop professional relationships with seven small business, startup and nonprofit clients to build websites, content and social media• Work with partners to navigate the ever-changing digital marketing world, adapting new ways to connect with audiences, generate and convert leads to identified goals across organic and paid platforms• Use various content management systems and Adobe programs to create, present and analyze digital and print media

Greater Philadelphia

• Assist Amazon #1 Best Seller book campaign — organizing campaign tasks, updating website pages, promoting organic and paid content• Manage social media accounts for weekly posts, pulling content from author’s books, articles to build brand and audience• Redesign website with updated copy, graphics and increased client traffic and conversions for professional engagements• Research, strategize thought leadership video and blog post content

Greater Philadelphia

• Lead community engagement campaigns, like #GivingTuesday, Yoga Day at the Union, September Recovery Month “30 for 30” classes, creating newsletters, blogs, calendars, social posts and press releases• Create and analyze weekly and monthly content across social media, MailChimp newsletters, website blogs and events• Managed social media during Criminal Justice Month, raising more than $10,000 in crowdsourcing campaign• Apply for local grants to fund, expand and build programs; applications accepted for financial support and yoga materials

Philadelphia, Pa

• Work with Project Manager to create and implement monthly campaigns by creating blogs, social posts, video clips and newsletters• Managed social accounts for #GivingYogaDay November campaign, raising more than $5,000 on Giving Tuesday

Philadelphia, Pennsylvania, United States

• Manage 15 clients across various industries – food, hospitality, real estate, redevelopment, B2C & B2B – supporting development of written brand strategy and direction• Create and edit written and visual content, creative messaging for campaigns, websites, content marketing, brand collateral, etc.• Develop Content Engine through blog posts, social media, partner engagement• Incorporate SEO best practices for web copy to align with client goals

Newtown, Pennsylvania, United States

• Promote restaurant opening in new community, building relations with local organizations, businesses and residents• Plan and execute special events, beer releases, local partnerships to build loyalty with guests and staff; working with General Manager, Head Chef and Head Brewer• Collaborate with Marketing, Newtown team to create content featuring food, events, staff and customers on social media

Exton, Pennsylvania

• Demonstrate professionalism and exceptional product knowledge of Apple, Sonos and other technologies• Go above and beyond to ensure a great shopping and service experience• Create a consultative atmosphere to ensure a client receives the best solution possible for their needs • Participate to exceed sales goals for myself and the store• Engage in ongoing professional sales and product training

Syracuse, New York Area

• Covered feature and campus news stories• Live tweeted semester-long campus lecture series events• Worked with team of reporters and editors to produce multimedia package told through soundbites produced with Soundcite

Syracuse, New York Area

• Feature writer• Pitched stories to feature editor, work with feature editor to cover last minute stories• Worked under tight deadlines

Syracuse, New York Area

• Managed a group of eight writers and columnists to produce creative and timely content• Edited each feature story for structure, context and narrative• Worked with the feature staff and designers to produce print product four times-a-week• Produced content for print, online and Snapchat

Syracuse, New York Area

• Covered feature and urban affairs stories• Attended community meetings to gain information for potential stories and meet South Side community members

Syracuse, New York Area

• Wrote more than 30 stories published in newspapers, magazine and online• Served as a general assignment reporter, covering features and town meetings• Covered local towns — Camillus, Marcellus and Jordan• Took photos for print and online• Built loyal relationships with town executives and sources