Connor Lumley Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Alberta, Canada

- Develop and execute a comprehensive marketing strategy aimed at business-to-business sales generation.- Implement the use of Artificial Intelligence in our content creation for social posts.- Develop new relations with external parties aimed at increasing brand awareness through social and industry events. - Develop and manage all social media presence with several streams of content including LinkedIn, Instagram, Facebook, website, email, print media, brochures, etc.- Implement key performance metrics aimed at measuring quantifiable results tracking in house conversions and outbound messaging.- Develop and create an innovative rebranding strategy while producing post copy, graphic design, insights, KPI’s, brand messaging and personality.- Develop budgets for marketing campaigns and general marketing expenses presented in multiple levels of commitments to better showcase capabilities and desired results.- Advise on product placements and positioning in markets to maximize results in the most appropriate timeline.- Generate and present monthly reports on KPI’s, emerging opportunities, and competitive analysis across new markets of interest.

- Experience working as a freelance marketing strategist offering services ranging from marketing and branding strategies, social media management, content creation, post copy, graphic design, project management and training services.- Support small businesses in establishing and implementing routines and procedures around marketing activities.- Train clients on user friendly platforms like mailchimp, Squarespace, and Canva to empower them to manage their brand easily and digitally.- Actively stay updated on emerging technologies and implementing them into client’s toolset, including AI for social media content creation and automation.- Support clients with branding and marketing strategies in $1 million dollar+ proposals globally.

Calgary, Canada Area

- Oversaw day to day operations in fast paced environment, upholding company standards and practices as well as adapting to changing circumstances and meeting sales goals. - Motivated staff by building a strong sense of team and feeling of belonging which then drove sales meeting key performance goals along the way.- Mentored new supervisors on best practices and worked on building their autonomy and decision-making abilities to better serve the daily needs of staff.- Managed in store loyalty rewards communications between staff and clients. Onboarding new clients by communicating key features by tailoring key words to match individuals needs and direct benefits. - Created meaningful interactions by actively listening to customers and providing specific resolutions and recommendations.- Worked alongside law enforcement to implement effective strategies and partnerships to better combat increased violence and nuisances caused in inner-city locations known to deter business.- Advised high level management on current issues facing stores relating to employee mental health and work environments to better align company goals and values into stores facing neglect and oversight.

• Mastered knowledge of company databases and software by combing through each button and related functions.• Developed great communication skills through daily interactions with customers and employees thus driving reoccurring business.• Established a strong ability to solve problems in an efficient manner while still abiding by company standards.• Instilled a great sense of time management in a fast-paced environment by needing quick resolutions of tasks while prioritizing critical goals daily.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Attending Business Networking Events Volunteering at the International Student Support Center Mentoring.

International Exchange, Marketing

Activities and Societies: Studied abroad taking marketing and business classes to learn how other countries discuss business practices.