Connor Finnerty Email & Phone Number

Charlotte, North Carolina, United States

• Conducted an overhaul of the company’s website to create a better user experience and more clearly articulate the company’s mission and the value it brings to its followers.
• Conducted a digital marketing campaign that led to an increase in subscribers and helped the company start working on its goal of increasing its presence in the United States. This digital marketing campaign included a.
• Used the results from the digital marketing campaign to determine what demographic was the best target market for the company and conducted market research to find their goals and pain points.

Remote

Created promotional materials for the company launch. Conducted extensive market research into the podcast and digital media industry that became a central part of Soundrise sales presentations thought leadership. Lead thought leadership efforts (including blog posts, articles and social media content) that gave readers insight into the marketing landscape.

Remote

Contributed to the Marketing Strategy for Market Enginuity's spin-off company Soundrise. Wrote promotional materials that provided insight to our industry and presented the company's unique value to it. Conducted extensive research on our industry, common concerns, and what our company could contribute to it.

Charlotte, North Carolina, United States

• Trend Setter” Award winner for most sales of the company’s AvidPay Direct product in Q1 2022
• Highest sales of AvidPay Direct in the company for January 2022, March 2022.
• Play a key role in the company’s innovative operations by performing inside sales services and building productive relationships with a variety of businesses.
• Identify each client’s unique needs and goals in order to properly match them with the ideal service for their particular case.
• Orchestrate over $130,000 of payments by establishing and nurturing relationships with more than 200 businesses.
• Forge consultative relationships with suppliers and upsell them on automated solutions and services offered by AvidXchange.

Remote

• Created and launched the new podcast “Let’s Make A Movie” and increased no prior audience awareness to a present count of over 35,000 unique downloads.
• Recruited and curated a balanced roster of talent for podcast appearances, ensuring engaging chemistry and individuals with comprehensive subject matter knowledge.
• Devised and implemented an effective digital marketing campaign which resulted in Click through rates five times higher than the industry average.
• Collected podcast performance data and generated reports to show the success and engagement of marketing campaigns.
• Researched industry trends and popular podcast marketing strategies in order to better understand essential promotional tactics proven to get results.
• Wrote and stylized promotional podcast materials to accurately represent the show’s energy and brand of entertainment for potential listeners.

Charlotte, North Carolina Area

• Conducted research and analysis of long-term trends on product sales and distribution in order to inform strategic business decisions.
• Advanced company brand building efforts by partnering with sales managers to establish a clear vision for each project, focusing on the ways they could boost engagement and outreach.
• Performed evaluations of customer outreach efforts, measuring levels of success and determining effectiveness, suggesting updates and changes accordingly.
• Increased client retention and satisfaction, serving as Lead on a project that analyzed months of data to illustrate how we successfully aided client in acquiring over 100 new SKUs and increased weekly sales by more.

Charlotte, North Carolina Area

• Executed accurate sales number tracking for clients across multiple industries and delivered all findings to them in clear and concise reporting.
• Fostered and maintained key customer relationships, working to pinpoint and manipulate trends in their target markets.
• Illustrated the ways certain brands and products could successfully thrive in Value Channel retailers like Dollar General and Family Dollar by producing effective sales presentations displaying long term sales trend.
• Utilized the Nielsen Market Research site to research and gather data on the company’s customers and competitors in order to develop insights regarding factors influencing sales and customer preferences.
• Engaged in developing innovative proposals, presentations, and publications for clients that exceeded their expectations.
• Designed, improved, and implemented valuation models, incorporating industry changes.

Clifton Park, NY

Member of a leadership training program tasked with contributing to the company in many aspects of the business from front line retail and customer facing to business intelligence and market research. Sold over 100 customers on deals adding new products to their stores, ranging from energy drinks to snacks to cleaning products. Learned how to use hundreds.

Albany, New York Area

Connected the Association to the consumer through social media.Created an identity for the Association’s cause and made it more relatable to individuals to spur them to action.Promoted the Association's efforts to combat Alzheimer's through social media promotion. Strategically placed signs promoting the Association around the Capital Region in areas where.

Bachelor'S Degree, Marketing

Activities and Societies: BS Marketing, Economics Minor American Marketing Association, Writing for the School Newspaper, Rugby, Squash.

Advanced Regents Diploma