Connor Scallon Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

I leverage my expertise to craft robust digital strategies and drive effective communication planning. My focus is on fostering team excellence, aligning with client objectives, and seizing market opportunities.• Craft comprehensive communication strategies, blending traditional and digital media to address complex business challenges.• Oversee digital operations, directing several teams across UX, analytics, and media buying to ensure successful execution and delivery of projects.• Encourage collaboration among teams, briefing on materials, and ensuring unified execution of dynamic campaigns and projects.**Achievements**• UX Architect for original educational web game designed to teach grade 5 students about the recycling process• Crafted communications strategies and guided teams for multiple Canada-wide campaigns**Supported Sectors**Telecommunications, Sports, Consumer Electronics, Financial, Tools, Education, Not-For-Profit, Consumer Packaged Goods.

Toronto, Canada Area

As the primary lead for a portfolio of key accounts, my focus was on building strong client relationships, ensuring excellent service, and driving innovative market campaigns. I utilized my expertise to guide strategic initiatives and operational efficiency within the agency. Additionally this unique role oversaw all digital engagements, establishing me as the central escalation point for the agency digital offering and teams.• Served as a trusted business consultant for key clients, offering insights and advice on campaign strategy and execution to drive results, while thoroughly understanding and managing their business needs and expectations.• Spearheaded innovative digital campaigns, leveraging tactics such as dynamic content, storytelling, geo-fenced micro messaging, and various media formats.• Fostered professional growth among junior account and project management teams through mentorship and hands-on management.• Lead workshops and presentations, facilitating discovery, requirements definition, problem-solving, research, and creative presentation. • Directed client digital engagements, providing both strategic leadership and operational escalation for all internal teams in order to achievement of client goals.**Achievements**• Lead the launch of multiple major advertising campaigns that included content development (short and long form), digital advertising, social, TV and radio broadcast, experiential, geo-fenced micro messaging• Experimented and tested new tactics such as dynamic digital content, multilayer interactive canvases, haptic units. **Supported Sectors**Automotive, Government, Telecommunications, Information Technology, Consumer Electronics

Toronto

As Program Manager, I took charge of a portfolio of programs, projects, and digital operations. I spearheaded the development of a 16-person agile, cross-functional team to bring key digital assets to market. With a strong focus on efficiency, creativity, and growth, I bridged the gap between clients' needs and internal teams.• Directed a 16-person team comprised of art directors, copywriters, project managers, designers, and developers, focusing on the delivery of creative and technical materials for a major retailer.• Collaborated with clients and internal teams to identify and seize marketing opportunities. This included ideation, scoping, teams resourcing, communications management, and launching deliverables.• Partnered with senior leadership to formulate new service offerings and operational processes that could benefit clients as well as partner agencies to drive revenue and profitability.• Recruited and mentored staff, focusing on career development, project management skills, collaboration and communications.• Aided in the response to RFI and RFP submissions and actively supported project pitches.• Oversaw the creation and deployment of a range of digital products including responsive email programs, augmented reality experiences, integrated web projects, and digital advertisements.**Achievements**• Led the establishment of a new internal offering used in Montreal and New York.• Leveraged teams to create quick turnaround websites to support advertising campaigns.• Introduced Kanban principals into operations process to better manage unique workflow. **Supported Sectors**Consumer retail, fast casual dining, government agencies, telecommunications, travel, automotive, financial.

Toronto, Canada Area

As a Senior Project Manager at Nurun, I streamlined the execution of digital projects through effective scoping and onboarding while supporting the technical development team to manage project risks and requirements.• Assisted in scoping and onboarding projects, aligning objectives with deliverables.• Pitched technical team capabilities to win client trust.• Mentored team members in best practices and PMI knowledge.• Collaborated with the technical team to manage digital projects, focusing on risk mitigation and requirements management.

Toronto, Canada Area

Worked closely with Creative, Account, and Strategy teams for new brand identity materials for the corporate company and over 60 subsidiary that range from B2C focused (Grocery, Automotive, Insurance, Finance) to B2B (Energy, Technology, Distribution). Worked with development team on the possibilities, requirements, and execution of creative materials.Worked with client to define requirements and objectivesI played an integral role in rebranding of a major Caribbean conglomerate and its 60+ subsidiaries. I worked closely with creative, account, and strategy teams to implement the brand identity change.• Collaborated closely with creative and strategy teams to establish new brand identity materials for parent and subsidiaries ranging from B2C (Grocery, Automotive, Insurance) to B2B sectors (Energy, Technology, Distribution).• Led the development of a the corporate website providing UX direction and project management oversight. • Briefed and reviewed creative materials, advising and consulting on technological and digital opportunities that could elevate their work.• Partnered with clients to define requirements and objectives, establishing and managing project proposals, scope, timelines, budgets, execution, and closeout.**Supported Sectors**Conglomerate, Retail, Consumer Packaged Goods.

Toronto, Canada Area

• Strategic lead and digital strategist. • UX Architect• New business lead for pitches • Expanded offering of creative team• Worked with client to establish goals and opportunities.• Created briefs and worked closely with the creative and technical team to meet project objectives.

Toronto, Canada Area

• Created brief and materials for marketing creative team. • Oversaw the production of major assets including a quarterly internal magazine.• Lead the launch of intranet and ongoing content development.• Consulted clients on change management planning and activities. • Worked with internal team for the creation of creative campaigns.• Worked with teams to sell services at trade show events.• Conducted product demos to potential clients and stakeholders.

Toronto, Canada Area

• Developed direct marketing growth plan that increased profitability, engagement and introduced new channels.• Created strategy and execution for all marketing campaigns and initiatives.• Created briefs, provided insight, and creative direction. • Lead the introduction and creation of new information systems includes a sales management, website eCommerce, and CRM.• Worked with research stakeholders to identify target markets and user insights.• Worked with internal stakeholder to improve processes and improve customer experience.

Toronto, Canada Area

• Lead the planning and execution of multi-day conferences and events.• Worked with stakeholders to define content, communications, logistics, and other key event details.

Bachelors Of Commerce, Marketing

Lead final year consulting project team with the Ontario Hospital Association (OHA) defining marketing strategy and planning.

Information Technology Project Management