Lead Insights Analyst
Current• Led evaluative research efforts within a major retailer's design organization to inform product strategy and concept designs.• Conducted quantitative concept testing around gamification strategy, offering insights into designing gamified experiences in the retail context.• Evaluated generative AI concept using surveys and usability testing to validate response designs and enhance the user experience.• Completed a baseline survey of the client's online search experience to show the product team highlights and opportunities with the existing experience.• Conducted a quantitative preference test comparing various email designs to offer recommendations to the marketing team for how best to optimize email communications.• Led Designit North America's Pride ERG, hosting our first Pride event and leading our first internal CEI evaluation.