● Head of all marketing activity and strategy for AVA & Up Productions Brands (Belfast Festival, London Conference, Immerse).● Leading live programming, curation and sponsorship for AVA's London + Belfast Conferences.● Implementation of a new growth strategy for key-brand social media channels: linked to hard ticketing sales & channel growth targets. Exceeding channel growth by over 100% YOY.● Planning of all brand identity, digital, press campaigns & newsletters, Achieving over 5x engagement during key campaign moments. ● Managing and coordinating the internal marketing and design team, and freelancers (10+)● Management of all media partnerships and relationships with the international press/media.● Management of all ticketing partners and vendors.● Project lead on content creation with artists, influencers and third-party creators. ● Building AVA's Social Channel presence across key channels (IG, YouTube, TikTok, Discord).● Detailed reporting and analytics on ticket sales, content and advertising campaigns to the Company Director.● Spearheading the launch and rollout of a new festival app, paving the way for instrumental change through data-driven insights from over 5k users across operations, programming and marketing.● Delivery of a sell-out merchandise strategy for the festival & online. ● Community-Engagement, ensuring all aspects of AVA's communication supports and champions local scenes, diversity and equal representation.

Freelance copywriter, creative strategist and consultant for partner collaborations with a future-forward global fashion retail platform based in Italy.

As a core member of RA's commercial team, I pitched, strategised and delivered bespoke media partnerships and large-scale advertising campaigns for brands, festivals, record labels, clubs, cultural institutions and music industry clients across key global/EMEA markets.● Business development/Partnerships lead: Exceeding revenue targets by 120% YOY for 5+ years.● Managed a sales pipeline with over 100 active clients and line manager to a Sales Executive.● Accountable for high-stakes brand and strategic partnership campaigns with leading client partners: Prada, Nike, Sónar, Fabric, The Warehouse Project, Primavera Sound, Pioneer DJ, Roland, Warp Records, Sydney Opera House, Japanese Tourism Board, LN-CC, Slam Jam, Bleep, AEG Live, Mindshare, DentsuAegis+● Co-founder and project manager for the RA Store. Released three merchandise capsules and the ubiquitous RA Tote. Devised global marketing strategy and ran events in London, Milan and Barcelona● Launched RA’s first-ever live debate in Ibiza w/ SOPHIE, Fabric, Jaguar+● Conceptualised RA “City Guides” - A new site architecture on RA’s discovery pages–leading to increased traffic and ultimately revenue via the busiest site area● RA Diversity & Inclusion Council memberClients and partners: Prada, Nike, Barbican, Universal Music, Warp Records, Ninja Tune, Slam Jam, Beggars Group, United Standard, LN-CC, Sónar Festival, fabric, Roskilde, AEG Live, All Points East, The Warehouse Project, Lovebox, Primavera Sound, Pioneer Music Corporation, Hostelworld, (JNTO) Japanese National Tourist Organization, Sydney Opera House, Berlin Festspiele, Muziekgebouw, ID&T, ADE

Advertising media sales, account management & client services, digital reporting for a high frequency of campaigns across global markets.- exceeded monthly and annual targets YOY.- closed, delivered and reported on hundreds of client campaigns to ensure rebooking for large multi-year campaigns and retainer deals.- managed a busy sales pipeline and the majority of ticketing advertiser accounts for multiple years.

I was a studio producer and live assistant in the NTS studio in Gillet Square for three years. Tuesday nights between 8-midnight I managed the studio, audio, socials, chatroom, tracklist, and general support to radio hosts and guests. My regular shows over this period included: PANDORA'S JUKEBOX, Trevor Jackson, Circuits, Jon Rust, The Utopia Project, Nitetrax, El-B, Fold+ This was a voluntary role. I put my radio training to work, established many friendships and hosted a couple of guest shows myself during this time.

As a Staff Writer, I sourced and edited news, features, interviews and reviews, photography, graphics and design. Upholding press and media relationships and overall website curation as part of a team of three. Contributed to doubling annual web traffic in 2014.On the agency side of the business (Templar) I was a new biz lead on print and digital media sales. My role included selling Hyponik's promo services, OOH advertising, media partnerships, and events.Interviews: George Clinton, DJ Harvey, DJ Koze, DJ Sprinkles, Marcell Dettmann, Andrew Ashong, Delfonic, Tess Redburn, Baba Stiltz.Reviews: Dekmantel, Sónar Barcelona, Simple Things, Philip Glass Live, Tony Conrad Live.

Le Cool is a design-led, online magazine that operates in eleven cities globally with headquarters in Barcelona. My role comprised editorial work, interviews, content and social media management, digital marketing & consultation.

Ardmore Studios is Ireland's national film production studios. As Marketing & Communications Officer I looked after press releases, digital marketing, documentary photography, graphic and web design, social media and website administration, analytics, brand development, advertising campaigns, database management, liaising with clients, newsletter writing and office administration. It was my duty to develop strategies to create awareness about the studios and grow the studio's audience in the international market.

Bodytonic is one of Dublin's most fledgling creative companies, being involved in music promotion, clubs, festivals, pubs, gallery, studio, agency, labels and websites. As a contributor to their editorial department I wrote features, reviews, columns and interviews with the likes of Juan Atkins, Martyn, Madteo, Magda & Mister Saturday Night.www.bodytonicmusic.com

As an intern member of the editorial team at The Sunday Times, I investigated and wrote news content which was published to the front of the newspaper every week. I contributed and pitched in weekly editorial briefings, attended high profile events on assignment with the publication. I became fully competent with the Hermés newspaper software and their advanced Factiva research database. www.thesundaytimes.co.uk/Ireland

I produced and co-presented a weekly alternative/electronic music show - Union. www.mixcloud.com/unionfamilysoundcloud.com/unionmusicfamilywww.dcufm.com