I am part of a small team of researchers who provide essential player research to stakeholders across the business to inform key decisions. My primary responsibility is to be an expert in understanding player motivation and behaviour and to use this expertise to assist game teams with the projects. I am in charge of commissioning or carrying out qualitative and quantitative projects that identify challenges to the business and present these results to senior stakeholders across multiple teams and sites.I lead Narrative and Social research for King which has given me an excellent understanding of player response to narrative and social content and systems. In this role, I help teams identify how to best implement narrative and social experiences to improve player engagement and enhance the story, world and emotions of our games without detracting from the user experience. I also am responsible for carrying out competitor analysis to help understand and learn from the market context.I also lead research for key New Games titles within King, which involves working closely with the team leadership to support and enhance development of the titles, from ideation to execution.My role requires me to write and present reports to senior stakeholders, with a requirement being that they are compelling and digestible to ensure that insights are understood and acted upon. I also have plenty of experience of working together with external agencies to maximise the research output of my team.

Black Swan Data is a social media prediction and analytics company. During my time working as an Insights Consultant, I helped answer client briefs on consumer attitudes and behaviour by carrying out analysis on social data. I was a part of the retained client team for PepsiCo, and carried out the following:- Applied both qualitative and quantitative research techniques to large amounts of social data- Analysed this data to identify trends and understand consumers' interests- Presented these findings back to the client and the wider teamsThese reports included long-term brand trackers, ad-hoc quick turnaround projects, and projects involving multiple stages and research techniques.During my time here I developed big data research techniques, became more proficient with handling vast amounts of data and gained experience working directly with and presenting to a range of stakeholders.

I held the position of Research Executive in the Qualitative team, which gave me experience moderating groups, IDIs, teledepths and online communities as well as coordinating multi-market studies for a wide range of clients across the different teams within Kantar TNS, both UK and globally.I started on a graduate scheme which involved rotating through several different areas of the business in order to build knowledge on a range of research techniques. As well as the role in Qualitative, I held the following roles over 12 months: Design and Insight Executive in Financial Services & Technology.This role consisted of working closely with data and relaying actionable insights to large scale clients within a range of industries including Gaming, Telecommunications, and Imaging & Electronics. Project Manager in Consumer, Retail & Lifestyle. This role involved managing multi-market projects for a number of clients within a range of industries such as Media, Food & Beverage, and Alcoholic Beverages . It consisted of liaising with clients and internal teams in order to ensure projects were delivered on time, and within scope and budget. I have also worked across teams to analyse conversations across different social media platforms to deliver insights into the wider context that research takes place in.

International Business Executive working in the media team to implement strategies to grow the subscription base of the range of 8 legal publications published by Cecile Park Publishing.• Maintaining and increasing positive, sustainable relationships with legal and sports professionals.• Managing full sales cycle from lead sourcing to meeting and exceeding targets.• Promoting the publication’s brand through innovative marketing, partnering, planning and attending international events.• Managing sales pipeline while providing updates against KPIs.• Arranging and attending meetings with decision-makers at multinational organisations to create larger growth through partnerships and affiliations.• Generating and implementing creative ideas to reach new audiences internationally.• Working across editorial teams and publication titles to share strategies and results.