Conor Watson Email & Phone Number

Atlanta, Georgia, United States

Serve as subject matter expert of Sciera's competitive intelligence solution, providing marketing intelligence with a focus on competitive strategy to the nation's largest Telecom companies. Work with clients to understand or formulate the problem statement. Design and implement end to end solution involving data collection, delivery, and reporting.Provide strategic recommendations for marketing campaigns, capital investment, and offer strategy from both a hyper-local and national lens.

New York, New York, United States

Developed customer segment-specific communication strategies to drive product utilization and cross-selling and reduce customer churn among OnDeck's current small business customers. Utilized frequent testing to improve customer response and campaign effectiveness.Created targeted content for key customer segments and delivered across appropriate channels (email, online account messaging, call scripts, direct mail, etc.) for cohesive messages.Established success metrics for tracking performance and achieving desired segment- and stage-specific goals.Partnered with sales and training leaders to marry marketing efforts with frontline customer-facing employees.

Greater New York City Area

Developed and managed retention programs aimed at reducing customer churn, improving customer satisfaction and driving revenue growth for Mediacom’s residential telecom busisness. Owned customer lifecycle marketing strategy. Developed, executed and optimized all marketing communications aimed at on-boarding and educating customer base. Tactics include social media, Email, digital, TV, and radio.Worked with call centers and frontline employees to improve customer experience and reduce churn among customers attempting to disconnect.Spearheaded competitive intelligence operations and strategy. Developed offer strategies, campaigns and reporting designed to respond to competitive activity nationwide.

Tallahassee, Florida Area

Oversaw day-to-day marketing operations and managed team of marketing analysts in Mediacom’s largest regional territory. Owned media budget and creative development for both traditional and digital media. Developed annual budgets and monthly media plans. Tactics included digital, print, TV, radio, outdoor, and direct mail

Tallahassee, Florida, United States

Secured media coverage on PR accounts. Conceptualized, developed, and delivered creative tactics across print, digitial, and social platforms on Advertising accounts.

M.A., Integrated Marketing Communications

B.A., Communication Arts

Activities and Societies: Sigma Alpha Epsilon, Interfraternity Council, Circle K International, Florida Public Relations Association