Conor Burke-Gaffney Email & Phone Number

Miami Beach, Fl, Us

Tulum, Quintana Roo, Mexico

New York, New York, United States

Grow, develop, and manage Digital Strategy consultants and Experience designers in our New York officeEngagement Lead for our US Adobe Platinum Partnership and driving growth in our Adobe Experience Cloud capabilities across corporate enterprise clients in retail, defense, construction, FSI, fintech, health and medical, and agronomy industriesDigital Management Strategist with experience in developing long term growth strategies through MarTech assessment, evaluation, and implementation; roadmap creation; UX and ethnographic research for digital innovation; content strategy and SEO for engagement and demand / lead generation; domain management and enterprise architectureDigital Transformation specialist helping organizations navigate the people, process, data, and technology equation to drive growth and success for their businesses and customersLead growth and implementation across strategy, design, and technology for web, responsive mobile web, native mobile, WCAG 2.1 AA accessibility, and market leading technologies in the enterprise CMS spacePassionate about the intersection of digital strategy, technology, and human behavior

New York City, Ny

New York City, Ny

Toronto, Ontario, Canada

• Delivered on growing revenue streams, account marketing, contracting and negotiation as engagement lead on new client accounts. Grew key accounts by 400% over initial client contract.• Managed independent project teams with dotted line supervision, responsible for project scoping, delivery timelines, and facilitating Design Thinking Sessions for requirements gathering and risk identification to ensure projects meet timelines and budgets.• Well-versed leading pure strategy and technology projects, design and creative projects, as well as full end to-end enterprise development projects in the digital space.

Toronto, Canada Area

• Appointed lead on implementing blue sky components for Sonnet, Canada’s first fully digitalinsurance company, by working with developers to design, scope, and create a custom e-commerce shopping cart solution for the transactional purchase flow.• Coordinated cross-domain development and architectural review of documentation to resolve complex issues related to regulatory and technology limitations in order to accommodate increased scope and deliver within the same timelines.• Promoted to program release Scrum Master, managing a team of 3 Product Owners to deliver feature enhancements to the existing core digital platform. Managed leadership and steering committee meetings to approve change requests and budget allocation.

Montreal, Canada Area

• Collaborated to define initial MVP feature set for a in-class social feedback platform for higher education. Incorporate live customer feedback to prioritize feature backlog to develop enhancements and improve the UX and market adoption of the product.• Managed end-to-end project delivery for new product software. Collaborated with UX designers and developers to drive releases. Authored all web copy, sales collateral, blog content and inbound marketing channels by leveraging Google Analytics data, in addition to managing all outbound email marketing campaigns.• Conducted client facing software demonstrations and business development activities to launch pilot programs in key customer accounts. Documented and authored supporting collateral for best practices, installation guides, and operational user guides.And when I have the time, I do the voice over work for our product videos.

Montreal, Canada

• Managed $275,000 conference budget, coordinating multiple international conferences to suit various academic audiences. Calculated conference ROI metrics leading to better benchmark- ing and driving revenue to sales pipeline.• Edited and formatted client case studies, white papers, product brochures and sales collateral. Optimized publication workflows to reduce delivery times from weeks to days. • Coordinated and planned messaging and art direction for advertisements in trade show conference programs. Implemented promotional strategies to track and drive booth foot traffic, increasing sales lead capture rate.

Montreal, Canada Area

• Conceived and designed architecture and user interface for intuitive cloud-based POSsystem for restaurants.• Applied a decade of experience in the service industry to create in-depth business plan for cloud POS system. Secured $50,000 in start-up funding that resulted in 18 months of coding and business development work for the company.• Nurtured key business relationships from the service industry and university. Built a network of key business functions, from investors to lawyers, and partnerships with other restaurant vendors to support the distribution of our product.

English content developer for social media and transmedia projects.

Mcgill University

Connecting and enriching the lives of marketing students through workshops, networking cocktails and competitions to put them closer to the business community in Montreal and the surrounding areas.

Promoting local night life and upcoming musical talents for large club venues. Directly responsible for ticket sales for events and chaperoning invited guests.