Growth hacking increased subscription and retention of a Customer Messaging, Software as a Service, and reduced service queries. Responsible for increasing inbound traffic to try a free product that funnels to successful subscriptions. Developed brand core of a Search Engine Optimised, Conversion Optimised, multilingual, website with a blog, and product documentation.Engaged in Content Marketing to target industry blogosphere, social media optimisation, and YouTube channel. Developed Co-marketing campaigns to cultivate communities of influencers. Incentivised marketing affiliates to promote product trial. Submitted product to review sites. Augmented organic search for high ranking, Freemium product with optimised Pay Per Click and retargeting campaigns on Google AdWords and LinkedIn. These are linked to landing pages in order to squeeze leads to provide an email address to download an ebook on the benefits and advantages of Customer Messaging. Email addresses are forwarded to marketing automation drip campaigns. When a customer visits the brand website, a sales chatbot provides guidance about product features and subscription. Analysed Customer Journeys to surface customer identity, engagement, subscription funnels, retention, and insights and developed drip messaging and automatic triggering by inactive journeys of sales agents to intervene with email or voice to offer a personalised interactive web demo. Cratted Product Onboarding to optimise the Aha! moment of truth quickly by creating value for personalised segments using product tours, task lists, and just-in-time contextual guidance. Analysed and tested Onboarding to increase adoption and retention. Developed subscription referral rewards for customers. Assess Voice of the Customer experience with regular web surveys. Optiimised newsletter.

Optimised SME, Marketing Auomation SaaS marketing and product to optimise brand equityDeveloped market requirements, product stories, and roadmap for features for website visitor tracking, web lead management, landing page management, forms management, downloadable asset management, lead segmentation, lead scoring, nurture campaign workflow management, email management, and Customer Relationship Management integration. Prototyped User Experience Design. Developed user documentation. Conducted remote usability testing.Developed Search Engine Optimised, Conversion Optimised, website with blog. Developed Social Media Optimisation and YouTube channel, and Content Marketing. Developed Pay Per Click campaigns linked to landing pages. Conducted customer training webinars and customer experience surveys.

Scaled enterprise eCommerce brands by optimising Customer Experience and operations.Reviewed leads, prospected, and diagnosed, scoped, and road mapped solutions. crafted proposals, and closed deals.Reviewed business strategy and performance. Reviewed competitors. Developed eCommerce strategy and business requirements for customer segmentation and profiling. pricing, sourcing fulfillment, .channels, data protection, customer service, customer retention., and analytics.Developed unique value proposition, personas, and customer journeys. Developed persuasion content. Developed trust and incentives. Developed systems architecture. Selected nudge tools such as visualisation and guided shopping. Designed User Experience. Selected platform. Managed site development and systems integration. Trained agents on software. Managed digital marketing. Analysed site performance. Optimised Conversions.

Improved lean, agile management of technology alignment, change, and performance to optimise customer value chain of manufacturing clients by modernising solutions definition and orchestration. Thus increasing competitive differentiation, enabling change faster, and reducing costs and delivery times of technology service provision. Reviewed leads, prospected, offered architecture strategies, wrote business cases, developed project plans, crafted and pitched proposals, and closed deals. Analysed and managed stakeholders. Reviewed business strategy. Reviewed business and IT service processes. Diagnosed IT service provision gaps. Assessed enterprise architecture maturity. Facilitated business analysts and solution architects in workshops. Elicited modernisation objectives. Applied Kotter change management. Applied balanced scorecards for IT service performance management. Applied Governance Framework to aligning business with IT service provision. Applied Program Portfolio optimisation of value, benefits, and risks of service development.Analysed systems interviews, questionnaires, and documentation. Developed enterprise architecture principles and requirements. Developed current and target business, information, application, and technology architectures. Wrote impact reports and transformation roadmaps, presented results, and coached solutions architects. Proposed rationalisation of application and technology portfolios with web services architectures for systems integration.

Architected Customer Information Management solutions for automotive customers such as Daimler Benz. Specialised in integrating brand Customer Relationship Management systems with Dealer Management systems.Envisioned solutions strategy, developed integration methodology, and reviewed integrand products. Wrote solutions brochure, reviewed leads, prospected, and diagnosed, scoped, and road mapped integrations. Draft of request for proposals, shortlisting of integration vendors, and selection of Master Data Management product. Architected and demonstrated proof of concepts of customer information management systems integration. Crafted and pitched proposals.Elicited integration scenarios, patterns, and requirements. Analysed interfaces. Specified requirements for scenarios, business processes, rules, data hierarchies, metadata, and quality. Designed web services, integration hub with process orchestration, business rules, metadata registry, and data quality, consolidation, synchronisation, privacy and security. Accepted Customer Relationship Management and Dealer Management product adaptors. Developed integration test plans, and reviewed integrations. Instituted data governance policy and stewardship processes. Facilitated acceptance of integration and roll out to multinational dealers. Updated knowledge management, wrote white paper and case study, and evangelised at conferences.

Managed development of a travel integration broker productisation of a customer reservation, systems integration solution for Star Alliance. Review of systems integration and middleware development status. Market research, competition analysis, unique value proposition, marketing and product strategies, and pricing model, Market and product requirements, and roadmap for governance, transformation, security, and adaptors for travel and mobile apps. Wrote product brochures, white paper, case study, feature article, press release, and web commentary and copy. Scripted promotional video. Developed solution channel partnerships with IBM, EDS, and Amadeus. Launched product at Tradeshow. Sales engineering of solution proposals,, and architectures.

Managed extension of a Product Lifecycle Management product with design supply chain integration feature for customers General Motors and Boeing.Reviewed product, marketing, and competition. Specified strategy. Facilitated workshop dynamics of marketers, product architects and engineers, and business analysts. Elicited market and feature requirements. Developed feature requirements. Conducted contextual research and wrote personas. Developed task models, site maps, user journeys, Developed prototype of a design collaboration hub for project, process and change management, and Bill of Materials, and document management. Road mapped feature. Wrote white paper, fact sheet, product brochure, product comparison and presentation, and case study. Reviewed feature design, development, and manual prior to demonstration of product Beta. Organised and reviewed usability testing. Facilitated pilot acceptance, and trained users and sales. Launched product, elicited testimonial and press release, and gave analyst and press interviews.

Architected web integration of design and production engineering systems for Daimler Benz, and web integration of geospatial systems with ESA earth observation repository.Prospected, diagnosed, scoped and road mapped systems integrations, and crafted and pitched proposals. Analysed and managed stakeholders. Analysed documents and interfaces. Facilitated group dynamics of business managers and analysts, and product architects and engineers in workshops. Thorough, methodical, and efficient elicitation and harmonisation of business and technical requirements consensus with positive Psychology. Analysed scenarios and business processes. Developed scenario requirements and interface designs. Speciifed vertical web services that spanned Product Data Management and Process Engineering Management versus Catalog and Image processing. Specified horizontal web services that comprised governance, business process orchestration, transformation, business rules, event processing and security. Selected middleware, and planned integrations and tests. Coached middleware, reviewed integrations, and facilitated demonstrations and acceptance. Closed funding reviews, evangelised at conferences, and wrote journal articles

Commissioned to pivot a technology driven, web multimedia authoring prototype. Researched product rationale and specification, and web multimedia tools market. Facilitated brainstorming workshops. Developed requirements for a multimedia, content management system with digital asset, taxonomy, search, user, workflow, and security management; and multi-channel publishing to meet media partners core needs. Specified product roadmap.

Extension of solutions footprint of an integration broker from banks to telecoms, transport, healthcare, geospatial,, and energy customers whose systems integrations needed partner products integration. Managed integration of broker product with object modeling, systems management, streaming, high availability, object database, and network gateway products. Managed beta testing of governance, security, and transaction monitor features. Researched market and analysed competition. Reviewed web services standard. Reviewed integration broker roadmap. Reviewed customer systems and partner products architectures, Facilitated systems and products integrations workshops to elicit requirements. Scoped and road mapped portfolio of products integrations with integration broker. Architected portfolio integrations into customer systems architectures with design patterns.Managed customers, partners, architects and engineers, with positive psychology to resolve risks, issues, and changes. Wrote feature and conference articles, case studies. and closed funding reviews.

Commissioned by a startup to niche target a fuzzy generic web services business plan. Pivoted effort with a product plan for a real-time, integration broker for telecoms. Leveraged contacts to canvas telecoms systems architects to elicit and then specify core functional product requirements for governance, message transformation, business process orchestration, notifications, and adaptors; and key technical requirements for secure, scaleable, real time performance. Closed out assignment with a roadmap.

Developed cognitive, robotics, object component for German Aerospace.customer. Reviewed neural network, robotics research. Modified a model of stereovision control of a robot arm for ESA telepresence laboratory module for NASA Freedom space station. The base model used self organising topographic map with Jacobian local linear approximations to learn inverse kinematics. Modified the model to additionally self learn to correct itself in response to reaching errors.Programmed model with C++ objects module. Trained, tested, verified, and visualised model correctness by integrating module with a robot task simulator. Analysed and visualised model. Ensured module complied with ESA Design for Automation standard by following its object oriented analysis and design methodology, and code quality standards. Integrated module in distributed robot control system. Facilitated acceptance testing of module. Attended summer school on space engineering. Facilitated group dynamics in technical workshops. Closed funding reviews. Presented at conferences. Wrote journal article.

Developed neurally plausible model of learning in pure research on new wave Connectionism in Cognitive Science. Reviewed cognitive research on reading. Analysed and designed a model of learning reading whereby a relaxation neural network learnt word segmentation based on augmenting learning bottom up of letter features from images by a deep learning neural network, with top down sentence grammar predictions learnt by a temporal neural network. Programmed models with C++ components using a neural network simulator with scientific visualisation. Separately trained and tested models on word images and sentences. Analysed models performance. Connected bottom up letter vision and top down sentence prediction models to enhance word segmentation model.Performance of word prediction was unsatisfactory as benchmarking of temporal neural network against standard linear models such as Autoregressive Moving Average verified. Attended summer school on computer vision. Facilitated group dynamics in technical workshops. Wrote journal articles on reading model and proposal that symbolic artificial intelligence grounded in machine learning robotics provided a theoretical framework for simulating situated, embodied cognition. Closed funding reviews. Presented at conferences.

Taught extra curricular lessons to children and business English to professionals. Prepared lessons and corrected exercises. Motivated and instructed students to improve vocabulary, grammar, pronunciation, expression, comprehension, and narration.