Campaign Manager
CurrentOversaw the reporting, fulfillment, and budget allocation for government and non-profit contracts with an annual range of $1.5 million to $10 million.Responsible for the strategic guidance and ongoing client oversight in the planning and implementation of more than 10 national public service advertising campaigns. Achieved media values ranging from $20 million to $75 million for each campaign.Managed the production of digital PSA video series for 3 separate nationwide public health initiatives, which focused on educating the public about the importance of being vaccinated for COVID-19, staying up to date with your Influenza vaccinations, and managing your mental health. Achieved a donated media value of over $27 million across all 3 initiatives.Developed comprehensive digital resource kits customized for partner organizations, granting access to marketing and educational materials. Resulted in a 300% surge in toolkit engagement within three months.Led the development of public-facing campaign websites, delivering precise public health information to the audience. Resulted in over 60% of site visitors leaving with increased knowledge and confidence regarding vaccination.Teamed up with social media influencers and strategic digital media partners to develop customized public health advertisements and informative resources for their platforms. Achieved over 15 million collective digital impressions over a 3 month span, which led to increased website traffic across the campaigns.