Constance Imbault, Phd Email & Phone Number

Toronto, Ontario, Canada

As the Manager of Business Analytics (Fan Insights) at MLSE, I lead initiatives and strategy supporting our marketing, partnerships, and product analytics landscape. In addition, I continue to lead our research practice at MLSE, focusing on democratizing access to our fans to allow all stakeholders the ability to make data-informed decisions.People Management:• Direct a team comprising a Product Analyst and a Marketing & Partnerships Analyst.• Drive our Analytics Internship hiring process, nurturing the next generation of data-driven talent.Partnerships, Marketing, and Digital Product Support:• Collaborate closely with the Marketing, Partnerships, and Digital Product teams to identify key insights driving business decisions and strategies.• Redefine our approach to measuring marketing performance by integrating email and social media metrics.• Provide tailored research insights to the Partnerships team, enabling strategic decisions and partnership pitches.• Shape our product analytics by analyzing fan behaviour and engagement within our digital ecosystem, aligning our digital product UX design strategies with fan expectations and business goals.Empowering Business Units with Self-Service Customer Analytics:• Develop a strategy to democratize access to customer insights, allowing various business units to optimize customer targeting, streamline email communications, and improve marketing and conversion metrics.Cross-Functional Collaboration:• Engage with teams across Marketing, Partnerships, Ticketing & Memberships, Venue Operations, HR, and Team Operations to align research findings, product insights, and marketing & partnerships strategies, driving organizational alignment for impactful outcomes.

Toronto, Ontario, Canada

I spearheaded the development and execution of our research strategy, with focus on delivering tailored studies to extract invaluable data and provide comprehensive analyses. My overarching objective was to deepen our understanding of our fans—exploring their demographics, preferences, motivations, and loyalty drivers—and empower various business units to make data-driven decisions.Designed Comprehensive Research Strategy:Developed a research framework guiding our decision-making process. This entailed orchestrating multiple research studies annually, including membership surveys, employee and professional player engagement research, fan sentiment studies, and general population surveys. By integrating customized research with syndicated data, we gained a holistic understanding of our diverse fan base.Fan Profiling for Deeper Insights:Designed tailored research studies aimed at unraveling fan behaviors, interests, and emotional connections. By conducting research in-house, we streamlined our methodologies, ensuring efficient and reproducible results. Additionally, democratizing access to our fans and their data empowered all business units to harness insights effectively.Translated Raw Data into Actionable Insights:Leveraged my proficiency in R, SQL, and PowerBI to transform raw data into actionable recommendations. Implementing automation in survey analytics significantly expedited our statistical analysis process, reducing turnaround time from days to minutes. Through the delivery of actionable insights, I facilitated the optimization of fan engagement strategies, refinement of marketing approaches, and enhancement of partnership pitches.Fostered Collaboration Across Departments:Fostered seamless collaboration with teams spanning Marketing, Partnerships, Ticketing, Venue Operations, HR, and Team Operations. By bridging the gap between research findings and practical applications, I facilitated data-informed decision-making across the organization.

Hamilton, Ontario

Program Management- Created and directed a successful postdoctoral training program from the ground up by designing an effective curriculum and deliverables resulting in an elevated (27%) hiring rate for program alumni- Led program execution using a combination of Agile and Waterfall frameworks to ensure a balanced budget, timely deliverables and to develop program scope - Developed and managed a $500,000 program budget coming in 10% under budget after three yearsStakeholder Management- Managed 30+ trainees through several projects and used Kanban boards to delegate and ensure timely task completion - Led strategic marketing by advertising the program to various stakeholders with diverse needs and values to ensure wide-reaching buy-in from all groups- Collected data from end-users and stakeholders regularly to iteratively improve the quality of the program and develop appropriate key performance indicators- Developed relationships with senior leadership to ensure strategic alignment with overarching goals- Coached and mentored trainees by providing presentation and communication skill critiqueCommunication and Knowledge Translation- Developed workshops on effective presentation skills and PowerPoint slide design to increase knowledge retention- Moderated public outreach talks with more than 300 live participants leading to industry partnerships for presenters and increased public interest and trust in science- Served as editor and consultant for 15 published articles (CBC, Hamilton Spectator, The Star, The Conversation) on a variety of technical topics aimed toward non-experts- Grew the attendance of public outreach events by more than 300% by creating engaging social media and email marketing campaigns Research Coordination- Advised and mentored 20+ research groups to help develop research skills by providing consultations for both qualitative and quantitative experimental design and research planning, programming, statistics and analysis

Hamilton, Ontario, Canada

- Created AODA compliant courses to engage both majors and non-majors in a variety of configurations including in-person lectures, online synchronous lectures, and online asynchronous courses- Used evidence-based education cognition techniques to increase engagement and knowledge retentionSocial Psychology May-June 2021 (online; 145 students), May-June 2020 (online; 114 students), Sept-Dec 2019 (379 students), July-August 2019 (84 students)- Introduced students to research methods, theories and studies in social psychology- Used active-learning techniques in the classroom to keep students engaged in course content- Use of frequent in-class quizzing and discussions to sustain student engagement and encourage - 2021: Developed the course to be fully accessible through asynchronous teaching- Effectiveness rating from students - Spring 2021: 9.58/10, Spring 2020: 9.06/10, Fall 2019: 8.54/10, Summer 2019: 8.79/10 Psychology of Language - January to April 2021 (online; 77 students)- Designed the course from scratch to provide a strong background in a diverse set of students - Developed a fully asynchronous course with pretesting and retrieval practice study questions throughout online modules- Emphasized the development of students’ critical thinking skills and data interpretation Seminar for Human Behaviour - September to December 2020 (online; 46 students)- Developed the structure of the course and designed readings around student interest in gender and language- Helped students develop their public speaking, leadership, critical thinking and written communication skills- Effectiveness rating from students: 9.78/10Psycholinguistics - January to April 2017 (62 students)- Introduced the scientific method and experimental studies to linguistics students- Emphasized the importance of understanding experimental methods and critically thinking about concepts- Effectiveness rating from students: 8.89/10

Hamilton, Ontario

- Provided statistics support for PhD students in Psychology by determining the appropriate statistics tests to use for a wide variety of data types- Taught hypothesis testing through regression analysis (linear mixed-effects regression) and correlational analyses

Fall 2014 - Introduction to Linguistics (Ling 1A03)Winter 2015 - Child Language Acquisition (Ling/Psych 3C03)Fall 2015 - Phonetics (Ling 2L03)Winter 2016 - Introduction to Linguistics (Ling 1A03) Fall 2016 - Research Assistant - Reading LabFall 2017 - Psycholinguistics (Ling 2PS3)Winter 2018 - Statistics for Language Research (Ling 2DD3)Fall 2018 - Research Methods (Ling 2D03)

Oakville, Ontario

Doctor Of Philosophy (Ph.D.), Cognitive Science Of Language, 4.0

- Researched how language and emotion interact with gender, depression, and bilingualism - Methods include eye-tracking, physiology.

Business, Leadership And Communication Certificate

- strategic planning fundamentals - leadership foundations - effective business writing - coaching and mentoring - influencing others.

Honours Bachelor Of Science, Psychology, Neuroscience And Behaviour

Activities and Societies: Speakeasy English Tutor Psychology, Neuroscience and Behaviour Mentor Dean's Honour List (2014) McMaster Honour.