Manager - Business Analytics
Current- As the Manager of Business Analytics (Fan Insights) at MLSE, I lead initiatives and strategy supporting our marketing, partnerships, and product analytics landscape. In addition, I continue to lead our research.
- Direct a team comprising a Product Analyst and a Marketing & Partnerships Analyst.
- Drive our Analytics Internship hiring process, nurturing the next generation of data-driven talent.Partnerships, Marketing, and Digital Product Support:
- Collaborate closely with the Marketing, Partnerships, and Digital Product teams to identify key insights driving business decisions and strategies.
- Redefine our approach to measuring marketing performance by integrating email and social media metrics.
- Provide tailored research insights to the Partnerships team, enabling strategic decisions and partnership pitches.