Constance Knight Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Playa Vista

Lead the team developing and driving strategic cross functional initiatives supporting creators, influencers and media partners across content verticals by overseeing strategic development, general operations, KPI setting and measurement, product activations and content programming initiatives.

Beverly Hills

Manage content partnership strategy and licensing negotiation for the distribution and monetization of video content based on ad-supported and subscription revenue models.

Los Angeles

- Developed a business model for the TV distribution landscape; identifying trends and partnership opportunities to support the development and roll out of an Intel-based media player which led to $400M in revenue impact.- Created and executed digital content strategies, negotiated and executed licensing agreements. - Managed content distribution across multiple platforms for external partners and managed partner relationships.

Los Angeles

- Launched and developed the BET Home Entertainment brand and managed the overall divisional P&L.- Reported to EVP, and led a staff of 4 direct reports working cross functionally with teams spanning distribution, creative services, legal, operations and sales to bring product to market.- Identified and negotiated content acquisition and licensing deals and advised on all network programming initiatives.- Managed the development of break-through consumer campaigns including the utilization of traditional and new media tools including social media activation and fan community engagement. - Developed impactful creative assets including print ads, on-air creative campaigns, online creative, digital marketing tools, packaging and promotions.

Burbank, Ca

- Managed and executed national consumer DVD marketing campaigns, contributing over $80 million in net revenue to the company. - Created and presented marketing plans detailing product direction, positioning, brand awareness strategies, promotions and media plans to senior management team and company president. - Created and managed each product’s marketing budget to ensure P&L objectives are in line with sales goal, and assisted finance and sales teams in the accurate forecasting of titles (Titles over-performed versus industry by average of 25%). - Utilized volume forecasting tools, competitive analysis, pricing models and retail observations to prepare thorough P&L analysis on a by title basis. - Managed the creative and promotional execution of all consumer and retail marketing campaigns. - Created media plans and negotiated media buys with consumer and trade publications.- Managed all direct marketing and online merchandising activities of the Disney Movie Club.

Los Angeles, Ca

- Developed effective marketing programs to create interest, demand and recognition for home entertainment product through the use of public relations, product marketing, creative services, and advertising. - Managed all aspects of creative direction and implementation of marketing materials from consumer packaging to point-of-purchase. - Created and/or managed the creation of marketing plans detailing product direction, positioning, brand awareness strategies, promotions and media plans.

Culver City, Ca

- Developed strategic initiatives and implemented cross media branding and digital content strategies for various clients in international television, interactive television and broadband. - Performed market research, competitive analysis and trend forecasting for emerging distribution platforms.

- Developed and implemented international consumer and trade marketing, advertising, and public relations strategies for MGM international television distribution and MGM international networks. - Supervised and directed designers with concept, design and production of all marketing materials. - Developed cross-promotional opportunities and international channel positioning and branding via affiliate marketing programs. - Worked with international sales team to create global product marketing message and to develop sales strategy. - Organized and managed successful international trade shows in Cannes, Hong Kong and Brazil. - Created media plans and negotiated media buys with trade publications.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Business Administration - Bba, Finance