• Led the optimization of the energy retail customer journey, resulting in a 14-percentage point increase in customer satisfaction and a significant boost in retention rate.• Guided the team in the development of Elli’s first dynamic tariff and coordinated the tariff ‘s integration into Elli’s new smart charging / home energy app. • Developed business cases for strategic partnerships (e.g. white-labels), sales channels and new products to assure the profitability of the energy… Show more • Led the optimization of the energy retail customer journey, resulting in a 14-percentage point increase in customer satisfaction and a significant boost in retention rate.• Guided the team in the development of Elli’s first dynamic tariff and coordinated the tariff ‘s integration into Elli’s new smart charging / home energy app. • Developed business cases for strategic partnerships (e.g. white-labels), sales channels and new products to assure the profitability of the energy business.• Conducted market analysis on topics such as smart energy (smart charging, HEMS) and translated trends into a roadmap to build a path towards a strong market position. Show less

• Led the development of the GHG offer (THG) for multiple VW group brands, including an affiliate marketing scheme, enabling car dealerships to offer GHG products to customers.• Launched and managed Volkswagen's first official smart charging app, leveraging the experience gained to develop relevant features for subsequent products.• Acted as a key facilitator in a cross functional position to align BU’s roadmap and vision with other cross-functions to achieve a buy-in from all sides.

• Spearheaded the establishment of a marketplace for solar system owners, enabling the booking of over 15 different services.• Successfully onboarded over 70 partners to the marketplace, ensuring nationwide availability of all services across Germany.• Led a small design and development team to optimize the customer journey and automate processes of the marketplace.

• Led the international rollout of the SMA Smart Connected inverter monitoring service, successfully launching it in over 15 countries across 3 continents.• Trained employees and specialist installers on Smart Connected, resulting in increased internal and external acceptance of the product.• Directed the development of a repowering app for inverters, enabling installers to find compatible products with just a few clicks.