As a Product Manager at Hospital Albert Einstein, I orchestrated the digital transformation of the employees' life cycle, integrating critical systems to optimize management and combining technology and humanization. I also led the Cyber ​​Security squad, positioning security products in on-premise and cloud ecosystems, optimizing processes and ensuring the institution's cybersecurity.• Streamlined the integration of SAP and Active Directory, drastically cutting the onboarding cycle by 50% and taking talent management to a new level of precision and agility.• Created the interview MVP that ensured that each candidate was evaluated holistically, valuing both technical skills and interpersonal skills, transforming talent selection into an exact science.• Reduced estimated costs by 20%, maximized efficiency and eliminated redundancies by optimizing processes, in the HR department, optimizing resources and team time.• Analyzed processes and identified bottlenecks using Discovery methodologies to map and optimize employee journeys.• Coordinated a multidisciplinary team, fostering an environment of collaboration and innovation, stimulating autonomy and individual empowerment, promoting the exchange of knowledge and experiences between members, guiding projects based on shared goals and a unified vision.• Coordinated the squad, maximizing productivity, defining processes and prioritizing backlog according to strategic operations. Through the use of frameworks and tools such as Kanban, Miro and MoSCoW I built a roadmap prioritizing value initiatives.• Managed and created metrics and KPIs, defining a North Star and improving product decision-making in relation to business objectives and regulatory compliance, creating transparency through the development of a dashboard in Power BI.• Implemented global policy strategy, reducing CAC by 97% and increasing PAR by 90%. I also reduced lead time by 50%, removing redundancies in products and corporate emails.

As a Product Owner of the AI ​​squad for the RB Trader product, within the R&D sector at RB Capital, an investment company, my mission was through innovation, expanding SAM, developing products for the growing number of individuals in the financial market.• Coordinated the squad in product development, facilitating collaboration between developers, data scientists and designers, leading through Scrum and its ceremonies, prioritizing the backlog using Rice score, creating roadmaps and backlogs that extracted the best performance from the team aligned with creation of product value.• Carried out Discovery and Benchmarks, culminating in the construction of a store with robots that use AI to operate in the financial market, aiming to revolutionize the experience of 3.8 million individual investors.• Created user stories using the 5W2H technique, INVEST and BDD standards, providing transparent and collaborative documentation for all interested parties, integrated with prototypes I built in Adobe Figma.• Managed the design of the MVP, adjusting success metrics based on real user feedback,monitored metrics such as Conversion, Churn and CAC, creating dashboards in Power BI to improve business indicators and software quality.• Led the expansion of the AI-powered product market, achieved a 50% increase in the active customer base, reduced churn by 25%, increased new user conversion by 40%, generating annual revenue growth of 35%.

Since I was a Product Owner in R&D, until my promotion to Product Manager of Gestão CORBAN and Brink's Pay, my focus was on leveraging the company in a competitive way, making it number 1 within the banking correspondence and acquiring network niche. retail.• Led from discovery to post-delivery of Gestão Corban, managing metrics, KPIs and processes. Implementing for the associated network and banking correspondents in more than 12 states and 3 thousand stores. I also collaborated with Discovery of the Brink’s Pay App, Brink’s digital bank.• Restructured the legacy architecture to accommodate data from more than 1 million customers. Furthermore, I ensured compliance with the LGPD by implementing the DevSecOps approach, integrating the security area with business objectives.• Managed a multidisciplinary team of 10 developers and 3 analysts, fostering a collaborative and results-focused environment, which resulted in continuous improvement in product quality and team performance.• Used Scrum and OKR methodologies. I wrote user stories following INVEST, BDD, 5W2H patterns and defined DOD and DOR. Managed the backlog in Jira, conducting grooming sessions and prioritizing initiatives using the User Story Mapping framework.• Analyzed database data and conducted user research to identify patterns and trends that drove product improvements.• Delivered an Artificial Intelligence solution that resulted in a 40% increase in revenue, through tuning of banking correspondence operation processes.

Working as an entrepreneur in the aesthetics sector, I had the opportunity to lead a team, develop business strategies and promote the brand through digital channels, resulting in significant growth and customer satisfaction.• Led and trained a diverse team of 15 employees including beauticians, receptionists and management, ensuring high quality customer service, resulting in satisfaction reflected in an NPS between 50-70 over three years.• Carried out quantitative and qualitative research, competitor benchmarks and after positioning myself and the product in the market, I carried out marketing actions using Google Ads, Instagram and Facebook to attract new customers and increase the customer base by 30%.• Increased annual revenue by 40% through the implementation of digital marketing strategies and partnerships with leading companies in their segments, ensuring greater brand awareness and resulting in a 30% increase in the flow of customers for those involved.• Innovated the customer experience through on-demand scheduling, providing greater convenience and contributing to a 26% increase in the number of new customers.• Coordinated the expansion to a second strategic location, analyzing customer flow, demand and suppliers, reducing operational costs by 25% by renegotiating contracts due to proximity, optimizing inventory management processes.• Collaborated with influencers and developed promotional campaigns, boosting engagement on social media and increasing monthly revenue by 5%.

As a Product Manager of the GSC squad, my mission was to manage and create innovative, safe and collaborative products that allowed joint studies and remote medical procedures, improving responsiveness and academic and medical reach, increasing productivity and generating impact on the advancement of national research.• Led as a Product Manager, the entire life cycle of the Telepresence RNP product, using the Double Diamond framework to drive the Discovery and Delivery process, eliminating uncertainties, to offer an advanced virtual interaction platform to more than 4 million users.• Developed the SGI and SGP products in partnership with CAIS, integrating security databases and promoting the monitoring of metrics, dissemination of policies and standards, providing coordinated protection to more than 800 institutions.• Created RNP portals, which incorporated data extracted from ERP Protheus, displaying essential indicators on dashboards, providing transparency on the performance of business areas and the organization in relation to metrics and KPIs.• Collaborated in the development of SaaS products for the Café Federation on the Ipê network, facilitating academic collaboration in research and development of new technologies for more than 298 teaching and research institutions.• Managed the squad using the Scrum methodology and agile ceremonies, promoting a culture of feedback and conflict resolution. Additionally, I kept product backlogs prioritized with the MoSCoW framework and aligned with business objectives, creating strategic roadmaps.

As a Product Manager at Oi, in the SVA area, I guided marketing actions, development of digital products and campaigns, creating a significant impact on revenue, making the area one of the company's main sources of income that year.• Using Design Thinking, I led the creation of segmented SMS campaigns for different audiences in a base of 42 million users, resulting in a part of the annual profit of R$556 million for the area, representing 66.42% of the company's profit in 2012.• Led, in partnership with GloboPlay, the integration between the Telecine Play App and OI, applying the Lean Canvas framework, Kanban and go-to-market strategies, increasing the acquisition of plans that provided access to Telecine Play by 25%.• Managed products, roadmaps, backlogs and releases, using Kanban, ensuring alignment of deliveries with OKRs. When managing Menu Oi, I applied UX principles to reduce product user churn by 30%.• Optimized systemic campaign KPIs, increasing capacity by 40% and reducing intermittences by 60%, through restructuring the message broker architecture.• Coordinated the transition of the Nono Dígito project for all Oi cell phone numbers as determined by Anatel, ensuring compliance and minimizing interruptions for more than 50 million users.

As a Product Owner, at a technology company focused on the government segment, I was able to contribute to the creation, modernization and maintenance of Firjan's ERP routines (NGO focused on commerce and industry) and creation of the Academic Management portal (EAD and ERP ) from FAETEC (public state educational institution).• Participated in the conception and delivery of the Academic Management Portal, with the EAD and ERP fronts, which was the largest public initiative to create an academic product at the state level of Rio de Janeiro, providing a solution for 120 teaching units, 50 thousand students, in addition to the 4,527 employees positively impacted.• Planned improvements to FIRJAN's ERP routines, positively impacting the Financial, Projects and Tax sectors, allowing scalability for communication with other legacy systems, eliminating systemic inconsistencies, impacting more than 5,000 registered employees and initiatives that were coordinated in these routines.• Managed the squad, using ceremonies and agile methodologies, such as Scrum, improving and perfecting processes, dealing with conflicts and impediments, developing and prioritizing roadmaps, release plans and defining Sprint themes according to business objectives.• Prioritized the product backlog, using the Moscow technique and critical path, ensuring coherence, transparency and adherence to business objectives. This way, I was able to better capture the value initiatives and priority scope within a broad product like the Academic Management portal.• Created documentation models that were playful enough for everyone involved to understand, in addition to creating prototypes and user stories according to the INVEST standard, containing the definition of acceptance criteria, definition of done and definition of ready.• Created and administered databases and process documents for the PGA product.

As a Business Analyst, I contributed significantly to the growth of the Optiva BSS product, participating in the creation of strategic products and campaigns for TIM and collaborating with teams in Germany.• Participated from the conception to the delivery of TIM's best-selling plans, which are Liberty and Infinity, which were crucial for establishing TIM's branding in the Brazilian market and for the significant acquisition of SAM, resulting in a net profit of R R$2.2 billion in 2010, 176% above the R$801 million in the previous year.• Supported TIM SP and other clients in Latin America, translating business objectives and client pain points into strategies, documenting demands to ensure efficient communication between international teams in Germany and Latin America, as well as between national teams in RJ and SP .• Prepared technical, functional and BPMN process documentation through surveys during meetings, using creative techniques such as brainstorming, mind maps and starbusting, improving the quality of specifications and reducing the development time and understanding of features.• Resolved impasses that prevented the creation of a 3G plan for prepaid cell phones at Claro Guatemala. In collaboration with the Data Engineering area, locating and resolving incompatibility between legacy technologies and the Optiva BSS product.

As a Squad Leader, I led architecture, interface and feature creation changes for BNDES portals, aligning client needs, company strategies and contractual guidelines.• Increased the quality of deliverables by 40% through the standardization of components and adoption of project standards, ensuring customer satisfaction and contributing to the renewal of the service contract.• Produced technical and functional specifications, vision documents, use cases, functional requirements, business rules, manuals and UML diagrams, optimizing development time and ensuring clarity of technical decisions and customer needs.• Conducted and facilitated requirements refinement meetings, activity planning and results presentation, establishing a feedback culture and continuously improving processes. Furthermore, I promoted alignment between stakeholders and team members towards business objectives.

As a Technological Consultant in the Software Development area, I was responsible for creating the product for monitoring OI signals.• Identified the needs of users and customers, designing a product briefing together with stakeholders and interested areas.• Developed the Control and Monitoring Center for ADSL signals, reducing customer abandonment by 70% due to delays in identifying connection problems and speeding up incident repair times.• Boosted customer conversion by 40% by enabling signal availability to be checked through real-time network monitoring.• Applied frameworks such as the CSD Matrix and SWOT Analysis to promote strategic product planning, developing solution proposals and delivering value to customers.• Collaborated with the Data Administration and Network Operations areas to obtain crucial information, create and develop hypotheses converted into POCs and MVPs, reducing uncertainty about the product.

As a Java developer, I worked on reformulating the Cultura Inglesa system, improving the architecture and replacing legacy technology with JAVA.• Performed reverse engineering by decoding the source codes of the production .jar, solving the problem of missing sources due to incidents in the operations area.• Led the design and structural creation of the new solution, preparing the UML architecture diagrams and the bank's normalization data model, aiming for documentation and dissemination of knowledge.• Performed data queries on the legacy database using MySQL and carried out the migration to Microsoft SQL Server, creating tables and views according to the data model project.• In developing the system, I used several technologies, such as: Wildfly, HTML, Struts, Hibernate, Connection pool, CSS, JavaScript, Astah and Eclipse.

As a Developer, my mission was to build a homebroker with a focus on multimarkets, which was efficient and intuitive.• Developed the product using technologies such as Java, Struts, Hibernate, EL, Tomcat, Microsoft SQL Server, JavaScript, Junit, Dbunit – EMMA, HTML, CSS, Linux, Astah, NetBeans and Shell Script.• Created UML diagrams and complementary technical documentation, enabling greater traceability of architectural decisions and reducing the execution time of demands.• Created tables, views and data model, ensuring the normalization of the necessary data and its coherent organization in relation to the product objective.• Led the effort to modify the project pattern, reducing dependencies and rewrites, which resulted in twice the number of features delivered monthly.• Suggested the inclusion of unit tests in the implementation acceptance criteria, generating an 80% reduction in production problems.

As an Operations Analyst at Construtech, my mission was to manage the technological maintenance of the Costa Azul Beachfront redevelopment project.• Led the implementation of connectivity, providing infrastructure and making internet available through public connection around the waterfront, resulting in a 50% increase in local business sales the following summer, according to city hall data.• Established relationships with suppliers and service providers for the acquisition and configuration of equipment, structuring the network in accordance with market practices and established standards.• Supported the design of the public network monitoring solution and the creation of the access network topology diagram, defining the communication of more than 30 devices and facilitating the transfer and transparency of information for the implementation team.• Supported the configuration of IBM servers, in addition to collaborating with the Cyber ​​Security team in analyzing vulnerabilities and robustness, improving and validating the solution.• Prepared documentation of operational procedures, configuration schemes, permitting schemes and other necessary documentation, enabling the delivery of the project to the city hall and the completion of the construction cycle.